Adobe Unveils 10 Specialized AI Agents: Discover Their Business Applications
If you thought Adobe was all about Creative Cloud, think again. The company has been quietly building a robust suite of enterprise solutions, like the Adobe Experience Platform (AEP), which helps businesses deliver personalized customer experiences, such as custom shopping journeys. Now, they're taking things up a notch with the integration of AI agents.
This week, Adobe kicked off its annual Adobe Summit conference, and it was no surprise that agentic AI took center stage. The highlight? The launch of Agent Orchestrator within AEP, which empowers users to build, manage, and deploy AI agents from Adobe and third-party providers.
According to Adobe, over a trillion experiences are activated through AEP annually. Agent Orchestrator taps into a deep understanding of enterprise data, content, and customer journeys to enhance these experiences. A suite of Experience Platform Agents, including 10 purpose-built agents out-of-the-box, can be directly utilized in Adobe's enterprise applications.
The press release detailed the full list of agents: Account qualification agent, Audience agent, Content production agent, Data insights agent, Data engineering agent, Experimentation agent, Journey agent, Product advisor agent, Site optimization agent, and Workflow optimization agent.
Adobe
These agents harness AI to perform specific tasks. For instance, the Content production agent crafts content from a brief, helping marketers and creatives increase their output while sticking to brand guidelines. Meanwhile, the Site optimization agent can pinpoint, diagnose, and resolve issues on a brand's website to boost customer engagement.
Adobe's analytics reveal a staggering 1,200% surge in traffic to US retail sites from generative AI sources between July 2024 and February 2025. Adobe believes agentic AI will further strengthen the connection between consumers and brands.
Adobe also introduced Adobe Brand Concierge, a new application built on the AEP Agent Orchestrator. This app transcends the conventional AI chatbot experience, creating "richer" customer interactions by leveraging customer data and brand attributes. The Brand Concierge Agent is designed to guide customers from browsing to making confident purchases.
Adobe
The Brand Concierge Agent collaborates with other agents to craft personalized experiences and tackle team-specific challenges. For example, Adobe says it can offer more than just generic product info on a brand website. It can tailor responses based on the account relationship and even go as far as scheduling a follow-up meeting.
At Adobe Summit, the company unveiled several other exciting announcements. You can stay updated with the latest news through ZDNET's on-the-ground coverage or visit the Adobe Newsroom website for more details.
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Comments (31)
0/200
![FrankAllen]()
FrankAllen
July 27, 2025 at 9:20:21 PM EDT
Adobe's AI agents sound like a game-changer for businesses! I'm curious how these tools will stack up against competitors like Salesforce. The personalization angle is cool, but I hope they keep user privacy in check. Excited to see where this goes! 😎
0
![WillHarris]()
WillHarris
April 20, 2025 at 1:55:28 PM EDT
Các đại lý AI của Adobe thực sự là một bước ngoặt cho doanh nghiệp! Chúng làm cho việc cá nhân hóa trở nên dễ dàng và hiệu quả. Tôi đã sử dụng trên trang web thương mại điện tử của mình và các hành trình mua sắm tùy chỉnh đã tăng doanh số của tôi. Chỉ mong chúng rẻ hơn một chút! 😅
0
![WillieHernández]()
WillieHernández
April 20, 2025 at 11:44:26 AM EDT
アドビの新しいAIエージェント、すごく便利だね！🤓 クリエイティブクラウドだけでなく、ビジネス向けの応用も素晴らしい。もう少し直感的だといいんだけど。でも全体的に良い追加だと思うよ！
0
![BillyWilson]()
BillyWilson
April 20, 2025 at 5:03:00 AM EDT
아도비의 새로운 AI 에이전트 정말 유용해요! 🤓 크리에이티브 클라우드를 넘어서서 비즈니스 응용이 훌륭해요. 조금 더 직관적이면 좋겠지만, 전체적으로 좋은 추가네요!
0
![RogerMartinez]()
RogerMartinez
April 20, 2025 at 4:13:01 AM EDT
Adobe's AI agents are pretty cool, but I'm not sure how they'll fit into my small business. The idea of personalized customer experiences sounds great, but the setup seems a bit complex. Maybe it's more for big corporations? 🤔
0
![GeorgeSmith]()
GeorgeSmith
April 20, 2025 at 4:05:54 AM EDT
एडोबी के AI एजेंट काफी अच्छे हैं, लेकिन मेरे छोटे व्यवसाय में ये कैसे फिट होंगे, यह समझ नहीं आता। व्यक्तिगत ग्राहक अनुभव का विचार बहुत अच्छा है, लेकिन सेटअप थोड़ा जटिल लगता है। शायद यह बड़ी कंपनियों के लिए है? 🤔
0
If you thought Adobe was all about Creative Cloud, think again. The company has been quietly building a robust suite of enterprise solutions, like the Adobe Experience Platform (AEP), which helps businesses deliver personalized customer experiences, such as custom shopping journeys. Now, they're taking things up a notch with the integration of AI agents.
This week, Adobe kicked off its annual Adobe Summit conference, and it was no surprise that agentic AI took center stage. The highlight? The launch of Agent Orchestrator within AEP, which empowers users to build, manage, and deploy AI agents from Adobe and third-party providers.
According to Adobe, over a trillion experiences are activated through AEP annually. Agent Orchestrator taps into a deep understanding of enterprise data, content, and customer journeys to enhance these experiences. A suite of Experience Platform Agents, including 10 purpose-built agents out-of-the-box, can be directly utilized in Adobe's enterprise applications.
The press release detailed the full list of agents: Account qualification agent, Audience agent, Content production agent, Data insights agent, Data engineering agent, Experimentation agent, Journey agent, Product advisor agent, Site optimization agent, and Workflow optimization agent.
These agents harness AI to perform specific tasks. For instance, the Content production agent crafts content from a brief, helping marketers and creatives increase their output while sticking to brand guidelines. Meanwhile, the Site optimization agent can pinpoint, diagnose, and resolve issues on a brand's website to boost customer engagement.
Adobe's analytics reveal a staggering 1,200% surge in traffic to US retail sites from generative AI sources between July 2024 and February 2025. Adobe believes agentic AI will further strengthen the connection between consumers and brands.
Adobe also introduced Adobe Brand Concierge, a new application built on the AEP Agent Orchestrator. This app transcends the conventional AI chatbot experience, creating "richer" customer interactions by leveraging customer data and brand attributes. The Brand Concierge Agent is designed to guide customers from browsing to making confident purchases.
The Brand Concierge Agent collaborates with other agents to craft personalized experiences and tackle team-specific challenges. For example, Adobe says it can offer more than just generic product info on a brand website. It can tailor responses based on the account relationship and even go as far as scheduling a follow-up meeting.
At Adobe Summit, the company unveiled several other exciting announcements. You can stay updated with the latest news through ZDNET's on-the-ground coverage or visit the Adobe Newsroom website for more details.
AI Voice Cloning Guide: Using Suno and Jammable for Music Creation
In today's dynamic music industry, artificial intelligence (AI) empowers artists with innovative tools. This guide explores how to clone your voice using AI, enabling creative experimentation and stre
Stable Diffusion 3.5: Your Guide to Advanced AI Image Creation
Artificial intelligence is revolutionizing creative expression, and Stable Diffusion 3.5 emerges as a leading AI image generation model. This tool empowers users to craft stunning visuals from text pr
Terran Boylan's 'Slideshow' Series Redefines AI-Driven Art
Terran Boylan's 'Slideshow' series is more than a gallery of images; it's a bold experiment where artificial intelligence intertwines with creative expression. This collection challenges us to rethink
July 27, 2025 at 9:20:21 PM EDT
Adobe's AI agents sound like a game-changer for businesses! I'm curious how these tools will stack up against competitors like Salesforce. The personalization angle is cool, but I hope they keep user privacy in check. Excited to see where this goes! 😎
0
April 20, 2025 at 1:55:28 PM EDT
Các đại lý AI của Adobe thực sự là một bước ngoặt cho doanh nghiệp! Chúng làm cho việc cá nhân hóa trở nên dễ dàng và hiệu quả. Tôi đã sử dụng trên trang web thương mại điện tử của mình và các hành trình mua sắm tùy chỉnh đã tăng doanh số của tôi. Chỉ mong chúng rẻ hơn một chút! 😅
0
April 20, 2025 at 11:44:26 AM EDT
アドビの新しいAIエージェント、すごく便利だね！🤓 クリエイティブクラウドだけでなく、ビジネス向けの応用も素晴らしい。もう少し直感的だといいんだけど。でも全体的に良い追加だと思うよ！
0
April 20, 2025 at 5:03:00 AM EDT
아도비의 새로운 AI 에이전트 정말 유용해요! 🤓 크리에이티브 클라우드를 넘어서서 비즈니스 응용이 훌륭해요. 조금 더 직관적이면 좋겠지만, 전체적으로 좋은 추가네요!
0
April 20, 2025 at 4:13:01 AM EDT
Adobe's AI agents are pretty cool, but I'm not sure how they'll fit into my small business. The idea of personalized customer experiences sounds great, but the setup seems a bit complex. Maybe it's more for big corporations? 🤔
0
April 20, 2025 at 4:05:54 AM EDT
एडोबी के AI एजेंट काफी अच्छे हैं, लेकिन मेरे छोटे व्यवसाय में ये कैसे फिट होंगे, यह समझ नहीं आता। व्यक्तिगत ग्राहक अनुभव का विचार बहुत अच्छा है, लेकिन सेटअप थोड़ा जटिल लगता है। शायद यह बड़ी कंपनियों के लिए है? 🤔
0
