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Amazon enhances Q Business with new chatbot-building tools for enterprises

Amazon enhances Q Business with new chatbot-building tools for enterprises

October 19, 2025
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Amazon is empowering businesses to develop customer-facing AI chatbots using its Q Business platform, marking a strategic expansion of its AI offerings. The company revealed this week that Q Business - its AWS-powered AI assistant capable of handling queries, generating summaries, and automating workflows - now enables anonymous user interactions. This critical update allows AWS customers to deploy Q-powered chatbots across websites and support platforms to enhance customer service through self-help functionality and instant information retrieval.

Illustration: A customer service chatbot interface powered by Amazon Q Business technology (Image Source: Amazon)

This development positions Amazon to compete more aggressively in the enterprise AI solutions market against rivals like Microsoft and Google. Businesses implementing Q Business can now configure the system to analyze company knowledge bases and support documentation, ensuring accurate responses to customer inquiries. According to Amazon's official announcement, these public-facing chatbot implementations will utilize consumption-based pricing models.

Originally introduced at AWS re:Invent 2022, Q Business has evolved significantly, recently gaining autonomous workflow capabilities that extend across third-party business applications. Amazon's intensified focus on AI reflects its growing importance to the company's revenue strategy - with CEO Andy Jassy disclosing development of over 1,000 generative AI applications and reporting triple-digit annual growth in AI-related revenues that now exceed several billion dollars.

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