Generative AI Boosts Visual Storytelling in Demand Gen
April 10, 2025
BillyMartinez
34
Last year, Google introduced Demand Gen campaigns, which help advertisers generate and convert new demand through visual storytelling on platforms like YouTube, YouTube Shorts, Discover, and Gmail. Now, Google is equipping brands and agencies with even more tools to craft compelling stories in the fast-paced, non-linear digital world.
Starting today, advertisers worldwide can access generative image tools in Demand Gen campaigns, initially in English, with more languages coming later this year. These tools, powered by Google AI, let you create stunning, high-quality image assets quickly using your prompts. Plus, if you've got images that are already doing well, you can use the new "Generate more like this" feature to create similar options.
Multiply your creative impact in seconds
With these generative image tools, you can test new creative ideas more efficiently, whether you're trying out different types of images or starting from scratch. Your knowledge and expertise play a big role in helping Google AI generate images that fit your business or client's needs perfectly.
For instance, if you're running an outdoor lifestyle brand selling camping gear, you could use a prompt like "vibrantly colored tents illuminated under the Aurora Borealis" to create images that would catch the eye of folks planning a camping trip to Iceland.
Demand Gen now lets you use text prompts to generate additional image assets tailored to your preferences.
You're always in the driver's seat, deciding which suggested images make it into your campaigns. Google is committed to responsible development of generative AI technology, ensuring fairness, privacy, and security. We stick to our Google Ads policies and use extra technical measures to make sure the images created by our generative tools are novel and unique. Google AI won't ever produce two identical images. Plus, all images generated by Google Ads come with identifiers, like an open-standard markup visible on tools like Google Image Search, and a SynthID, an imperceptible digital watermark that's tough to mess with, even with screenshots, filters, or compression. Check out our support page for more on eligibility and safety principles for generated images in Google Ads.
More resources to help you flex your creative storytelling on YouTube and Google
To keep your audience engaged and deliver results, you need to mix up your creative strategy with multi-format ads. Advertisers who use both video and image ads in Demand Gen campaigns see 6% more conversions per dollar than those using only images.1
Here are some tips to help you craft the right creatives for Demand Gen campaigns:
- Give Google AI the right assets — Stick to the rule of three and include at least 3 images and videos in each aspect ratio (vertical, square, and landscape) to reach as many people as possible across all available spaces. Make sure your assets feel at home in each format. For YouTube Shorts, go for vertical videos that feel genuine and connect with your audience.
- Use high-quality, relevant visuals — High-quality, high-resolution videos and images build trust and inspire action. If you're a retailer, product feeds can tailor your ads to customers' interests. Add aspirational short text and images to your Merchant Center feeds to boost consideration. On average, advertisers see 33% more conversions at a similar cost per action (CPA) by using product feeds in Demand Gen campaigns.2
- Evaluate and optimize performance — Use a test-and-learn approach to tweak your creatives for your specific audience and goals. Check out asset reports to make smart decisions about optimizing your creatives.
For more on creating the right creatives for Demand Gen, check out our latest creative excellence guide. And for general advice on audiences, bidding, and campaign setup, take a look at our best practices guide.
Don't miss Google Marketing Live 2024 for more exciting product updates. Register now for the virtual livestream on May 21, 2024, at 9 a.m. PT, and discover how you can leverage Google AI for your business.
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Comments (45)
0/200
![MichaelDavis]()
MichaelDavis
April 11, 2025 at 4:37:06 AM GMT
The Generative AI for visual storytelling is pretty cool! It's made creating ads on YouTube and other platforms way easier. The visuals are engaging and definitely help in grabbing attention. Only downside is sometimes the AI goes a bit overboard with creativity. Still, it's a solid tool!
0
![AnthonyJohnson]()
AnthonyJohnson
April 11, 2025 at 4:37:06 AM GMT
¡La IA generativa para contar historias visuales es genial! Ha facilitado mucho la creación de anuncios en YouTube y otras plataformas. Las visuales son atractivas y definitivamente ayudan a captar la atención. El único inconveniente es que a veces la IA se pasa de creativa. Aún así, es una herramienta sólida.
0
![KevinAnderson]()
KevinAnderson
April 11, 2025 at 4:37:06 AM GMT
視覚的なストーリーテリングのための生成AIは素晴らしいです！YouTubeや他のプラットフォームで広告を作るのがずっと簡単になりました。ビジュアルが魅力的で、確かに注目を集めるのに役立ちます。唯一の欠点は、時々AIが創造性に過ぎることです。それでも、堅実なツールです。
0
![KeithHarris]()
KeithHarris
April 11, 2025 at 4:37:06 AM GMT
A IA generativa para contar histórias visuais é bem legal! Tornou muito mais fácil criar anúncios no YouTube e outras plataformas. Os visuais são envolventes e definitivamente ajudam a chamar a atenção. O único ponto negativo é que às vezes a IA exagera na criatividade. Ainda assim, é uma ferramenta sólida!
0
![EdwardTaylor]()
EdwardTaylor
April 11, 2025 at 4:37:06 AM GMT
AI sinh ra để kể chuyện bằng hình ảnh thật tuyệt! Nó đã làm cho việc tạo quảng cáo trên YouTube và các nền tảng khác trở nên dễ dàng hơn nhiều. Hình ảnh rất hấp dẫn và chắc chắn giúp thu hút sự chú ý. Điểm trừ duy nhất là đôi khi AI hơi quá sáng tạo. Nhưng tổng thể, đây là một công cụ chắc chắn!
0
![WalterBaker]()
WalterBaker
April 11, 2025 at 3:52:09 AM GMT
Generative AI Boosts Visual Storytelling has really stepped up my marketing game! It's easy to create engaging stories on YouTube and other platforms. The only downside is that it can be a bit overwhelming with all the options. Still, a great tool for demand gen!
0
April 10, 2025
BillyMartinez
34
Last year, Google introduced Demand Gen campaigns, which help advertisers generate and convert new demand through visual storytelling on platforms like YouTube, YouTube Shorts, Discover, and Gmail. Now, Google is equipping brands and agencies with even more tools to craft compelling stories in the fast-paced, non-linear digital world.
Starting today, advertisers worldwide can access generative image tools in Demand Gen campaigns, initially in English, with more languages coming later this year. These tools, powered by Google AI, let you create stunning, high-quality image assets quickly using your prompts. Plus, if you've got images that are already doing well, you can use the new "Generate more like this" feature to create similar options.
Multiply your creative impact in seconds
With these generative image tools, you can test new creative ideas more efficiently, whether you're trying out different types of images or starting from scratch. Your knowledge and expertise play a big role in helping Google AI generate images that fit your business or client's needs perfectly.
For instance, if you're running an outdoor lifestyle brand selling camping gear, you could use a prompt like "vibrantly colored tents illuminated under the Aurora Borealis" to create images that would catch the eye of folks planning a camping trip to Iceland.
You're always in the driver's seat, deciding which suggested images make it into your campaigns. Google is committed to responsible development of generative AI technology, ensuring fairness, privacy, and security. We stick to our Google Ads policies and use extra technical measures to make sure the images created by our generative tools are novel and unique. Google AI won't ever produce two identical images. Plus, all images generated by Google Ads come with identifiers, like an open-standard markup visible on tools like Google Image Search, and a SynthID, an imperceptible digital watermark that's tough to mess with, even with screenshots, filters, or compression. Check out our support page for more on eligibility and safety principles for generated images in Google Ads.
More resources to help you flex your creative storytelling on YouTube and Google
To keep your audience engaged and deliver results, you need to mix up your creative strategy with multi-format ads. Advertisers who use both video and image ads in Demand Gen campaigns see 6% more conversions per dollar than those using only images.1
Here are some tips to help you craft the right creatives for Demand Gen campaigns:
- Give Google AI the right assets — Stick to the rule of three and include at least 3 images and videos in each aspect ratio (vertical, square, and landscape) to reach as many people as possible across all available spaces. Make sure your assets feel at home in each format. For YouTube Shorts, go for vertical videos that feel genuine and connect with your audience.
- Use high-quality, relevant visuals — High-quality, high-resolution videos and images build trust and inspire action. If you're a retailer, product feeds can tailor your ads to customers' interests. Add aspirational short text and images to your Merchant Center feeds to boost consideration. On average, advertisers see 33% more conversions at a similar cost per action (CPA) by using product feeds in Demand Gen campaigns.2
- Evaluate and optimize performance — Use a test-and-learn approach to tweak your creatives for your specific audience and goals. Check out asset reports to make smart decisions about optimizing your creatives.
For more on creating the right creatives for Demand Gen, check out our latest creative excellence guide. And for general advice on audiences, bidding, and campaign setup, take a look at our best practices guide.
Don't miss Google Marketing Live 2024 for more exciting product updates. Register now for the virtual livestream on May 21, 2024, at 9 a.m. PT, and discover how you can leverage Google AI for your business.
Debates over AI benchmarking have reached Pokémon
Even the beloved world of Pokémon isn't immune to the drama surrounding AI benchmarks. A recent viral post on X stirred up quite the buzz, claiming that Google's latest Gemini model had outpaced Anthropic's leading Claude model in the classic Pokémon video game trilogy. According to the post, Gemini
Top 10 AI Marketing Tools for April 2025
Artificial intelligence (AI) is shaking up industries left and right, and marketing is no exception. From small startups to big corporations, businesses are increasingly turning to AI marketing tools to boost their brand visibility and drive their growth. Incorporating these tools into your business
Wikipedia is giving AI developers its data to fend off bot scrapers
Wikipedia's New Strategy to Manage AI Data Scraping
Wikipedia, through the Wikimedia Foundation, is taking a proactive step to manage the impact of AI data scraping on its servers. On Wednesday, they announced a collaboration with Kaggle, a platform owned by Google and dedicated to data science and
April 11, 2025 at 4:37:06 AM GMT
The Generative AI for visual storytelling is pretty cool! It's made creating ads on YouTube and other platforms way easier. The visuals are engaging and definitely help in grabbing attention. Only downside is sometimes the AI goes a bit overboard with creativity. Still, it's a solid tool!
0
April 11, 2025 at 4:37:06 AM GMT
¡La IA generativa para contar historias visuales es genial! Ha facilitado mucho la creación de anuncios en YouTube y otras plataformas. Las visuales son atractivas y definitivamente ayudan a captar la atención. El único inconveniente es que a veces la IA se pasa de creativa. Aún así, es una herramienta sólida.
0
April 11, 2025 at 4:37:06 AM GMT
視覚的なストーリーテリングのための生成AIは素晴らしいです！YouTubeや他のプラットフォームで広告を作るのがずっと簡単になりました。ビジュアルが魅力的で、確かに注目を集めるのに役立ちます。唯一の欠点は、時々AIが創造性に過ぎることです。それでも、堅実なツールです。
0
April 11, 2025 at 4:37:06 AM GMT
A IA generativa para contar histórias visuais é bem legal! Tornou muito mais fácil criar anúncios no YouTube e outras plataformas. Os visuais são envolventes e definitivamente ajudam a chamar a atenção. O único ponto negativo é que às vezes a IA exagera na criatividade. Ainda assim, é uma ferramenta sólida!
0
April 11, 2025 at 4:37:06 AM GMT
AI sinh ra để kể chuyện bằng hình ảnh thật tuyệt! Nó đã làm cho việc tạo quảng cáo trên YouTube và các nền tảng khác trở nên dễ dàng hơn nhiều. Hình ảnh rất hấp dẫn và chắc chắn giúp thu hút sự chú ý. Điểm trừ duy nhất là đôi khi AI hơi quá sáng tạo. Nhưng tổng thể, đây là một công cụ chắc chắn!
0
April 11, 2025 at 3:52:09 AM GMT
Generative AI Boosts Visual Storytelling has really stepped up my marketing game! It's easy to create engaging stories on YouTube and other platforms. The only downside is that it can be a bit overwhelming with all the options. Still, a great tool for demand gen!
0
