Generative AI Boosts Visual Storytelling in Demand Gen

You're always in the driver's seat, deciding which suggested images make it into your campaigns. Google is committed to responsible development of generative AI technology, ensuring fairness, privacy, and security. We stick to our Google Ads policies and use extra technical measures to make sure the images created by our generative tools are novel and unique. Google AI won't ever produce two identical images. Plus, all images generated by Google Ads come with identifiers, like an open-standard markup visible on tools like Google Image Search, and a SynthID, an imperceptible digital watermark that's tough to mess with, even with screenshots, filters, or compression. Check out our support page for more on eligibility and safety principles for generated images in Google Ads.

More resources to help you flex your creative storytelling on YouTube and Google

To keep your audience engaged and deliver results, you need to mix up your creative strategy with multi-format ads. Advertisers who use both video and image ads in Demand Gen campaigns see 6% more conversions per dollar than those using only images.¹

Here are some tips to help you craft the right creatives for Demand Gen campaigns:

• Give Google AI the right assets — Stick to the rule of three and include at least 3 images and videos in each aspect ratio (vertical, square, and landscape) to reach as many people as possible across all available spaces. Make sure your assets feel at home in each format. For YouTube Shorts, go for vertical videos that feel genuine and connect with your audience.
• Use high-quality, relevant visuals — High-quality, high-resolution videos and images build trust and inspire action. If you're a retailer, product feeds can tailor your ads to customers' interests. Add aspirational short text and images to your Merchant Center feeds to boost consideration. On average, advertisers see 33% more conversions at a similar cost per action (CPA) by using product feeds in Demand Gen campaigns.²
• Evaluate and optimize performance — Use a test-and-learn approach to tweak your creatives for your specific audience and goals. Check out asset reports to make smart decisions about optimizing your creatives.

For more on creating the right creatives for Demand Gen, check out our latest creative excellence guide. And for general advice on audiences, bidding, and campaign setup, take a look at our best practices guide.

Don't miss Google Marketing Live 2024 for more exciting product updates. Register now for the virtual livestream on May 21, 2024, at 9 a.m. PT, and discover how you can leverage Google AI for your business.