HomeAmazon CEO Announces 100,000 Users Now Subscribed to Alexa+
Amazon's CEO, Andy Jassy, shared some exciting news on the company's earnings call on Thursday: Alexa+, the upgraded digital assistant powered by generative AI, has now reached over 100,000 users. That's a significant milestone, even if it's just a drop in the bucket compared to the 600 million Alexa devices out there. Back in February, when Alexa+ was first unveiled, Amazon promised a gradual rollout over the coming months, and it looks like they're sticking to that plan.
The new and improved Alexa+ is all about making conversations feel more natural. Eventually, it's supposed to have agentic abilities, allowing it to use third-party apps on your behalf. Think of it like having a personal assistant who can order your favorite takeout or find the perfect birthday gift without you lifting a finger. Plus, Alexa+ can generate original responses on the fly, much like the voice modes in OpenAI's ChatGPT and Google's Gemini. It's a far cry from the old Alexa and Siri, which relied on predetermined responses.
However, as The Washington Post pointed out at the launch, the current version of Alexa+ is missing some of the cool features Amazon demoed back in February. Right now, it can't use third-party apps like GrubHub, create bedtime stories for kids, or brainstorm gift ideas. Jassy mentioned on the call that they have a lot more functionality planned for the coming months, so we'll have to wait and see when these features make their way into Alexa+.
During his opening remarks, Jassy called Alexa+ one of the first action-oriented AI agents for consumers. But he also admitted that the technology is still pretty "primitive" and "inaccurate." He revealed that most multi-step AI agents have accuracy rates between 30% and 60%. Jassy set a ambitious goal for Amazon's web-browsing agent, Nova Act, which powers Alexa+, aiming for a 90% accuracy rate in this area.
It seems like Amazon is moving a bit faster than Apple when it comes to rolling out their new, LLM-powered digital assistants. During Apple's earnings call on Thursday, which happened at the same time as Amazon's, CEO Tim Cook admitted that they needed "more time to complete the work" on the new Siri.
Both Apple and Amazon have apparently hit some roadblocks in their efforts to supercharge their legacy digital assistants with generative AI. The biggest challenge seems to be getting large language models (LLMs) to use tools and integrate with other systems. This is crucial for allowing Alexa and Siri to perform practical tasks like setting timers and reading texts. But as it turns out, putting this into action is harder than anyone expected.
Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last.
TechCrunch Sessions: AI
Berkeley, CA | June 5
Related article
Amazon introduces Alexa for Shopping while pushing Rufus to the background
Amazon has launched Alexa for Shopping, merging its Rufus shopping chatbot with Alexa+ across the app, website, and Echo Show devices.The assistant answers product queries, compares items, tracks prices, and supports shopping reminders. It also handl
Does Mark Zuckerberg Really Believe AI Is for Everyone?
Loading the player…Meta introduced Glimmer this week, an open-weight AI model that anyone can download and run on personal hardware—a sharp contrast to Muse Spark, the company’s more powerful model, which remains locked behind its own APIs. The relea
TechCrunch Disrupt 2026 to showcase leaders from Amazon, Replit and Tether
TechCrunch Disrupt has long been the epicenter of technology’s most critical dialogues, with a legacy spanning over a decade. The speakers who have graced this stage are icons of both the startup era and the current AI revolution, including Zuckerber
Related Special Topic Recommendations
Music composition
Best AI Melody Writing Tools for Song Drafts
2026 Latest Best Top-Rated AI Melody Writing Tools for Song Drafts! XIX.AI has curated a highly powerful game-changing collection that goes through rigorous real-world tests to deliver the best writing experience. You can find detailed free vs paid comparisons, accurate rankings, and must-try options designed to help you create stunning song drafts effortlessly and boost your creative productivity significantly. Explore now to discover your perfect tool!
8 tools
xix.ai
chatbot
Best AI Conversation Trainer Tools for Interview Practice
2026 Latest Best Top-rated AI Conversation Trainer Tools for Interview Practice are here on XIX.AI! This curated collection features powerful, game-changing tools that go through rigorous real-world tests to deliver accurate feedback. You’ll find a free vs paid comparison and detailed rankings to help you choose the must-try option that boosts your confidence and skills. Explore now to Discover your perfect tool for interview success!
12 tools
xix.ai
Design & Art
Best AI Style Transfer Tools for Creative Experiments
2026 Latest Best Top-rated AI Style Transfer Tools for Creative Experiments! XIX.AI has curated a powerful, game-changing collection of must-try tools that deliver exceptional results through real-world tests and rigorous rankings. These top solutions help creatives boost productivity significantly by accelerating content creation and unlocking endless creative possibilities. Explore now to discover your perfect tool and start creating today!
9 tools
xix.ai
Comic Creation
Best AI Dialogue Bubble Tools for Visual Storytelling
2026 Latest Best Top-Rated AI Dialogue Bubble Tools for Visual Storytelling are here on XIX.AI! This curated collection features powerful, game-changing tools that help creators boost productivity and overcome creative bottlenecks. Get a free vs paid comparison, see real-world tests, and check the latest rankings to find the must-try solutions perfect for crafting engaging visual narratives. Explore now to discover your ideal tool!
10 tools
xix.ai
Meeting Assistant
Top AI Meeting Summary Tools: Track Decisions and Follow-Ups Clearly
2026 Latest Top-Rated Best AI Meeting Summary Tools for Clear Decision Tracking and Effortless Follow-Ups. This curated list showcases powerful, game-changing solutions that boost productivity dramatically by automating meeting notes, identifying key action items, and streamlining team coordination across all projects. Get a free vs paid comparison along with real-world tests and weekly updated rankings to help you find the perfect tool. Explore now to unlock your AI edge!
9 tools
xix.ai
Data Analysis
Best AI Data Cleaning Tools: Fix Missing Values and Duplicates Fast
2026 Latest Best Top-rated AI Data Cleaning Tools for quick fixing of missing values and duplicates. This curated list showcases powerful, game-changing solutions that boost productivity significantly. Each option has undergone rigorous real-world tests to ensure reliability. Get a free vs paid comparison and discover the must-try tool that fits your needs best. Explore now at XIX.AI to Unlock your AI edge.
11 tools
xix.ai
Comments (4)
0/500
![WillieRamirez]()
Also 100.000 Nutzer für Alexa+? Das ist ja fast nichts im Vergleich zu den 600 Millionen normalen Alexa-Geräten! 🤔 Ich frage mich, ob die Leute einfach kein Bock haben, für etwas zu zahlen, was früher kostenlos war. Vielleicht ist das KI-Upgrade nicht überzeugend genug? Die Zahl wirkt auf mich eher wie ein Fehlschlag als ein Erfolg...
![WilliamLewis]()
Wow, 100,000 users for Alexa+ is cool, but only a fraction of 600 million Alexa users? AI’s got some catching up to do! 😄 Still, curious to see how this gen AI upgrade changes the game.
![AlbertHernández]()
Wow, 100,000 users for Alexa+ is cool, but 600 million Alexa users? That’s a tough crowd to impress! Curious how fast this AI upgrade will catch on. 😎
![StephenGonzalez]()
Wow, 100,000 users for Alexa+ is pretty cool! I'm curious how it stacks up against Siri or Google Assistant. Anyone tried it yet? 🤔
Amazon's CEO, Andy Jassy, shared some exciting news on the company's earnings call on Thursday: Alexa+, the upgraded digital assistant powered by generative AI, has now reached over 100,000 users. That's a significant milestone, even if it's just a drop in the bucket compared to the 600 million Alexa devices out there. Back in February, when Alexa+ was first unveiled, Amazon promised a gradual rollout over the coming months, and it looks like they're sticking to that plan.
The new and improved Alexa+ is all about making conversations feel more natural. Eventually, it's supposed to have agentic abilities, allowing it to use third-party apps on your behalf. Think of it like having a personal assistant who can order your favorite takeout or find the perfect birthday gift without you lifting a finger. Plus, Alexa+ can generate original responses on the fly, much like the voice modes in OpenAI's ChatGPT and Google's Gemini. It's a far cry from the old Alexa and Siri, which relied on predetermined responses.
However, as The Washington Post pointed out at the launch, the current version of Alexa+ is missing some of the cool features Amazon demoed back in February. Right now, it can't use third-party apps like GrubHub, create bedtime stories for kids, or brainstorm gift ideas. Jassy mentioned on the call that they have a lot more functionality planned for the coming months, so we'll have to wait and see when these features make their way into Alexa+.
During his opening remarks, Jassy called Alexa+ one of the first action-oriented AI agents for consumers. But he also admitted that the technology is still pretty "primitive" and "inaccurate." He revealed that most multi-step AI agents have accuracy rates between 30% and 60%. Jassy set a ambitious goal for Amazon's web-browsing agent, Nova Act, which powers Alexa+, aiming for a 90% accuracy rate in this area.
It seems like Amazon is moving a bit faster than Apple when it comes to rolling out their new, LLM-powered digital assistants. During Apple's earnings call on Thursday, which happened at the same time as Amazon's, CEO Tim Cook admitted that they needed "more time to complete the work" on the new Siri.
Both Apple and Amazon have apparently hit some roadblocks in their efforts to supercharge their legacy digital assistants with generative AI. The biggest challenge seems to be getting large language models (LLMs) to use tools and integrate with other systems. This is crucial for allowing Alexa and Siri to perform practical tasks like setting timers and reading texts. But as it turns out, putting this into action is harder than anyone expected.
Exhibit at TechCrunch Sessions: AI
Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last.
TechCrunch Sessions: AI
Berkeley, CA | June 5
Amazon introduces Alexa for Shopping while pushing Rufus to the background
Amazon has launched Alexa for Shopping, merging its Rufus shopping chatbot with Alexa+ across the app, website, and Echo Show devices.The assistant answers product queries, compares items, tracks prices, and supports shopping reminders. It also handl
Does Mark Zuckerberg Really Believe AI Is for Everyone?
Loading the player…Meta introduced Glimmer this week, an open-weight AI model that anyone can download and run on personal hardware—a sharp contrast to Muse Spark, the company’s more powerful model, which remains locked behind its own APIs. The relea
TechCrunch Disrupt 2026 to showcase leaders from Amazon, Replit and Tether
TechCrunch Disrupt has long been the epicenter of technology’s most critical dialogues, with a legacy spanning over a decade. The speakers who have graced this stage are icons of both the startup era and the current AI revolution, including Zuckerber
2026 Latest Best Top-Rated AI Melody Writing Tools for Song Drafts! XIX.AI has curated a highly powerful game-changing collection that goes through rigorous real-world tests to deliver the best writing experience. You can find detailed free vs paid comparisons, accurate rankings, and must-try options designed to help you create stunning song drafts effortlessly and boost your creative productivity significantly. Explore now to discover your perfect tool!
8 tools
xix.ai
2026 Latest Best Top-rated AI Conversation Trainer Tools for Interview Practice are here on XIX.AI! This curated collection features powerful, game-changing tools that go through rigorous real-world tests to deliver accurate feedback. You’ll find a free vs paid comparison and detailed rankings to help you choose the must-try option that boosts your confidence and skills. Explore now to Discover your perfect tool for interview success!
12 tools
xix.ai
2026 Latest Best Top-rated AI Style Transfer Tools for Creative Experiments! XIX.AI has curated a powerful, game-changing collection of must-try tools that deliver exceptional results through real-world tests and rigorous rankings. These top solutions help creatives boost productivity significantly by accelerating content creation and unlocking endless creative possibilities. Explore now to discover your perfect tool and start creating today!
9 tools
xix.ai
2026 Latest Best Top-Rated AI Dialogue Bubble Tools for Visual Storytelling are here on XIX.AI! This curated collection features powerful, game-changing tools that help creators boost productivity and overcome creative bottlenecks. Get a free vs paid comparison, see real-world tests, and check the latest rankings to find the must-try solutions perfect for crafting engaging visual narratives. Explore now to discover your ideal tool!
10 tools
xix.ai
2026 Latest Top-Rated Best AI Meeting Summary Tools for Clear Decision Tracking and Effortless Follow-Ups. This curated list showcases powerful, game-changing solutions that boost productivity dramatically by automating meeting notes, identifying key action items, and streamlining team coordination across all projects. Get a free vs paid comparison along with real-world tests and weekly updated rankings to help you find the perfect tool. Explore now to unlock your AI edge!
9 tools
xix.ai
2026 Latest Best Top-rated AI Data Cleaning Tools for quick fixing of missing values and duplicates. This curated list showcases powerful, game-changing solutions that boost productivity significantly. Each option has undergone rigorous real-world tests to ensure reliability. Get a free vs paid comparison and discover the must-try tool that fits your needs best. Explore now at XIX.AI to Unlock your AI edge.
11 tools
xix.ai
Also 100.000 Nutzer für Alexa+? Das ist ja fast nichts im Vergleich zu den 600 Millionen normalen Alexa-Geräten! 🤔 Ich frage mich, ob die Leute einfach kein Bock haben, für etwas zu zahlen, was früher kostenlos war. Vielleicht ist das KI-Upgrade nicht überzeugend genug? Die Zahl wirkt auf mich eher wie ein Fehlschlag als ein Erfolg...
Wow, 100,000 users for Alexa+ is cool, but only a fraction of 600 million Alexa users? AI’s got some catching up to do! 😄 Still, curious to see how this gen AI upgrade changes the game.
Wow, 100,000 users for Alexa+ is cool, but 600 million Alexa users? That’s a tough crowd to impress! Curious how fast this AI upgrade will catch on. 😎
Wow, 100,000 users for Alexa+ is pretty cool! I'm curious how it stacks up against Siri or Google Assistant. Anyone tried it yet? 🤔
