Amazon Introduces AI-Powered Audio Summaries for Enhanced Shopping Experience
Amazon is piloting AI-generated audio product summaries on select item pages, the company revealed Wednesday. These summaries, narrated by Amazon’s “AI-driven shopping advisors,” highlight key product features, customer feedback, and curated web insights.
Shoppers can access these AI-crafted audio summaries by selecting the “Hear the Highlights” option in the Amazon Shopping app. The feature targets products that typically involve thoughtful purchase decisions, according to Amazon.
Designed to streamline the shopping process, this feature delivers critical information in a conversational, engaging format, saving customers time.
“This tool makes product exploration intuitive and efficient — it’s like having trusted advisors guide your purchase decisions, whether you’re multitasking or on the move,” Amazon stated in its blog post.
Image Credits: Amazon Currently, the audio summaries are available for select products to a limited group of U.S. customers, with plans to expand access to more items and users in the coming months.
Amazon explained that the feature leverages large language models (LLMs) to create scripts by synthesizing customer reviews and online data, which are then converted into concise audio clips.
This feature complements Amazon’s existing AI-powered shopping tools, including Rufus, its generative AI assistant, and Interests, which tracks new products aligned with user preferences.
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Amazon isn’t alone in using AI-powered audio to deliver quick, efficient information. Last year, Google’s NotebookLM introduced Audio Overviews, enabling users to create AI-hosted podcasts based on shared documents, such as academic readings or legal documents.
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Amazon is piloting AI-generated audio product summaries on select item pages, the company revealed Wednesday. These summaries, narrated by Amazon’s “AI-driven shopping advisors,” highlight key product features, customer feedback, and curated web insights.
Shoppers can access these AI-crafted audio summaries by selecting the “Hear the Highlights” option in the Amazon Shopping app. The feature targets products that typically involve thoughtful purchase decisions, according to Amazon.
Designed to streamline the shopping process, this feature delivers critical information in a conversational, engaging format, saving customers time.
“This tool makes product exploration intuitive and efficient — it’s like having trusted advisors guide your purchase decisions, whether you’re multitasking or on the move,” Amazon stated in its blog post.
Currently, the audio summaries are available for select products to a limited group of U.S. customers, with plans to expand access to more items and users in the coming months.
Amazon explained that the feature leverages large language models (LLMs) to create scripts by synthesizing customer reviews and online data, which are then converted into concise audio clips.
This feature complements Amazon’s existing AI-powered shopping tools, including Rufus, its generative AI assistant, and Interests, which tracks new products aligned with user preferences.
Join us at TechCrunch Sessions: AI
Reserve your place at our premier AI industry event, featuring speakers from OpenAI, Anthropic, and Cohere. For a limited time, tickets are only $292 for a full day of expert discussions, workshops, and impactful networking.
Exhibit at TechCrunch Sessions: AI
Showcase your innovation at TC Sessions: AI to over 1,200 decision-makers. Secure your spot by May 9 or while tables remain available.
Amazon isn’t alone in using AI-powered audio to deliver quick, efficient information. Last year, Google’s NotebookLM introduced Audio Overviews, enabling users to create AI-hosted podcasts based on shared documents, such as academic readings or legal documents.
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