Shopify CEO: No New Hires Unless AI Proven Incapable

Shopify CEO Tobi Lütke recently shared a compelling message with his team, emphasizing the integration of AI into their daily operations. In a memo highlighted by *CNBC*, Lütke urged employees to consider AI before requesting additional resources or staff. He challenged them to envision what their projects would look like if AI agents were already part of the team, suggesting that this could spark exciting discussions and innovative projects.
Lütke posted the memo on X, and it was distributed to employees late last month. The broader message underscores Shopify's commitment to what Lütke calls "reflexive AI usage," setting it as a fundamental expectation within the company. He describes AI's integration as the most significant shift in work practices he's witnessed in his career, stressing that mastering AI requires hands-on experience.
Interestingly, Lütke's vision extends to performance evaluations, with plans to include questions about AI usage in Shopify's performance and peer review processes. He believes that the company's success hinges on combining their collective skills and ambitions with AI, ultimately benefiting their merchants.
This push towards AI integration aligns with Shopify's recent developments, such as the early access launch of their AI 'Sidekick' chatbot designed to assist merchants. Lütke's memo not only sets a new standard for how work is done at Shopify but also highlights the company's forward-thinking approach to leveraging technology for growth and efficiency.
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Comments (47)
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LawrenceRodriguez
July 31, 2025 at 7:35:39 AM EDT
Wow, Shopify's CEO is really doubling down on AI! It's wild to think hiring is on hold unless AI can't handle it. Makes me wonder if other companies will follow this trend or if it's just a bold experiment. 🤔
0
LarryJones
July 23, 2025 at 1:25:20 AM EDT
Shopify's CEO is wild for this AI-first mindset! 🤯 I get it, AI can do a lot, but what happens when you need that human touch for creativity or empathy? Sounds like a risky bet to lean so hard into tech. Still, bold move!
0
BruceClark
April 20, 2025 at 10:53:50 PM EDT
ShopifyのCEOがAIを導入する前に採用を控えるとは大胆ですね!AIは多くを処理できますが、人間のタッチはどうなるのでしょう?それでも、効率を保つための賢い動きです。テクノロジー先進的な考え方が好きですが、人を忘れないでほしいですね!🤖💼
0
EricMartin
April 20, 2025 at 7:58:49 PM EDT
Shopify's CEO pushing for AI before hiring? It's bold but makes sense! AI can handle so much, but what about the human touch? Still, it's a smart move to keep things lean. Gotta love the tech-forward thinking, but hope they don't forget the people part! 🤖💼
0
WyattHill
April 18, 2025 at 10:50:49 PM EDT
O CEO da Shopify incentivando o uso de IA antes de contratar é ousado, mas faz sentido! A IA pode lidar com muito, mas e o toque humano? Ainda assim, é um movimento inteligente para manter as coisas enxutas. Adoro o pensamento voltado para a tecnologia, mas espero que não esqueçam a parte humana! 🤖💼
0
JustinMartin
April 18, 2025 at 6:44:09 AM EDT
Shopify के CEO का AI का उपयोग करने से पहले नियुक्ति करने का दृष्टिकोण बोल्ड है लेकिन समझ आता है! AI बहुत कुछ संभाल सकता है, लेकिन मानवीय स्पर्श का क्या? फिर भी, चीजों को कुशल रखने के लिए यह एक स्मार्ट कदम है। टेक्नोलॉजी-फॉरवर्ड सोच पसंद है, लेकिन उम्मीद है कि वे मानवीय पहलू को न भूलें! 🤖💼
0


Wow, Shopify's CEO is really doubling down on AI! It's wild to think hiring is on hold unless AI can't handle it. Makes me wonder if other companies will follow this trend or if it's just a bold experiment. 🤔




Shopify's CEO is wild for this AI-first mindset! 🤯 I get it, AI can do a lot, but what happens when you need that human touch for creativity or empathy? Sounds like a risky bet to lean so hard into tech. Still, bold move!




ShopifyのCEOがAIを導入する前に採用を控えるとは大胆ですね!AIは多くを処理できますが、人間のタッチはどうなるのでしょう?それでも、効率を保つための賢い動きです。テクノロジー先進的な考え方が好きですが、人を忘れないでほしいですね!🤖💼




Shopify's CEO pushing for AI before hiring? It's bold but makes sense! AI can handle so much, but what about the human touch? Still, it's a smart move to keep things lean. Gotta love the tech-forward thinking, but hope they don't forget the people part! 🤖💼




O CEO da Shopify incentivando o uso de IA antes de contratar é ousado, mas faz sentido! A IA pode lidar com muito, mas e o toque humano? Ainda assim, é um movimento inteligente para manter as coisas enxutas. Adoro o pensamento voltado para a tecnologia, mas espero que não esqueçam a parte humana! 🤖💼




Shopify के CEO का AI का उपयोग करने से पहले नियुक्ति करने का दृष्टिकोण बोल्ड है लेकिन समझ आता है! AI बहुत कुछ संभाल सकता है, लेकिन मानवीय स्पर्श का क्या? फिर भी, चीजों को कुशल रखने के लिए यह एक स्मार्ट कदम है। टेक्नोलॉजी-फॉरवर्ड सोच पसंद है, लेकिन उम्मीद है कि वे मानवीय पहलू को न भूलें! 🤖💼












