Shopify CEO: No New Hires Unless AI Proven Incapable

Shopify CEO Tobi Lütke recently shared a compelling message with his team, emphasizing the integration of AI into their daily operations. In a memo highlighted by *CNBC*, Lütke urged employees to consider AI before requesting additional resources or staff. He challenged them to envision what their projects would look like if AI agents were already part of the team, suggesting that this could spark exciting discussions and innovative projects.
Lütke posted the memo on X, and it was distributed to employees late last month. The broader message underscores Shopify's commitment to what Lütke calls "reflexive AI usage," setting it as a fundamental expectation within the company. He describes AI's integration as the most significant shift in work practices he's witnessed in his career, stressing that mastering AI requires hands-on experience.
Interestingly, Lütke's vision extends to performance evaluations, with plans to include questions about AI usage in Shopify's performance and peer review processes. He believes that the company's success hinges on combining their collective skills and ambitions with AI, ultimately benefiting their merchants.
This push towards AI integration aligns with Shopify's recent developments, such as the early access launch of their AI 'Sidekick' chatbot designed to assist merchants. Lütke's memo not only sets a new standard for how work is done at Shopify but also highlights the company's forward-thinking approach to leveraging technology for growth and efficiency.
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Comments (40)
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BruceThomas
April 11, 2025 at 9:16:56 PM GMT
Honestly, the whole 'no new hires unless AI can't do it' thing from Shopify's CEO feels a bit extreme. It's cool to push AI, but what about the human touch? I get the efficiency angle, but it's a bit scary too. Gotta keep some jobs for us humans, right? Maybe a balanced approach would be better.
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ScottKing
April 11, 2025 at 7:17:12 AM GMT
ショッピファイのCEOのAI導入の方針、ちょっと過激じゃない?AIを推進するのはいいけど、人間の要素も大切だよね。効率化は分かるけど、ちょっと怖い気もする。人間が働く場所も残してほしいな。バランスが大事だと思うよ。
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GeorgeJones
April 11, 2025 at 9:27:21 PM GMT
쇼피파이 CEO의 AI 도입 방침, 좀 과격하지 않아? AI를 밀어붙이는 건 좋지만, 인간의 요소도 중요해. 효율성은 알겠는데, 좀 무섭기도 해. 인간이 일할 자리도 남겨줬으면 좋겠어. 균형이 중요하다고 생각해.
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NicholasLewis
April 11, 2025 at 3:20:50 PM GMT
A política de não contratar a menos que a IA não possa fazer isso do CEO da Shopify é um pouco extrema, né? Empurrar a IA é legal, mas e o toque humano? Entendo o lado da eficiência, mas é um pouco assustador também. Vamos deixar alguns empregos para nós, humanos, certo? Talvez uma abordagem equilibrada seja melhor.
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BillyThomas
April 12, 2025 at 5:10:51 PM GMT
La política de 'no nuevas contrataciones a menos que la IA no pueda hacerlo' del CEO de Shopify me parece un poco extrema. Es genial impulsar la IA, pero ¿qué pasa con el toque humano? Entiendo el ángulo de la eficiencia, pero también da un poco de miedo. Hay que dejar algunos trabajos para los humanos, ¿no? Tal vez un enfoque equilibrado sería mejor.
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PatrickLewis
April 12, 2025 at 3:07:31 AM GMT
Shopify's CEO really pushing the AI envelope, huh? Makes me wonder if my job's next. It's cool to see a big company embracing tech like this, but it's a bit scary too. Maybe I should start learning more about AI before they decide I'm replaceable. Anyone else feeling the pressure?
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Honestly, the whole 'no new hires unless AI can't do it' thing from Shopify's CEO feels a bit extreme. It's cool to push AI, but what about the human touch? I get the efficiency angle, but it's a bit scary too. Gotta keep some jobs for us humans, right? Maybe a balanced approach would be better.




ショッピファイのCEOのAI導入の方針、ちょっと過激じゃない?AIを推進するのはいいけど、人間の要素も大切だよね。効率化は分かるけど、ちょっと怖い気もする。人間が働く場所も残してほしいな。バランスが大事だと思うよ。




쇼피파이 CEO의 AI 도입 방침, 좀 과격하지 않아? AI를 밀어붙이는 건 좋지만, 인간의 요소도 중요해. 효율성은 알겠는데, 좀 무섭기도 해. 인간이 일할 자리도 남겨줬으면 좋겠어. 균형이 중요하다고 생각해.




A política de não contratar a menos que a IA não possa fazer isso do CEO da Shopify é um pouco extrema, né? Empurrar a IA é legal, mas e o toque humano? Entendo o lado da eficiência, mas é um pouco assustador também. Vamos deixar alguns empregos para nós, humanos, certo? Talvez uma abordagem equilibrada seja melhor.




La política de 'no nuevas contrataciones a menos que la IA no pueda hacerlo' del CEO de Shopify me parece un poco extrema. Es genial impulsar la IA, pero ¿qué pasa con el toque humano? Entiendo el ángulo de la eficiencia, pero también da un poco de miedo. Hay que dejar algunos trabajos para los humanos, ¿no? Tal vez un enfoque equilibrado sería mejor.




Shopify's CEO really pushing the AI envelope, huh? Makes me wonder if my job's next. It's cool to see a big company embracing tech like this, but it's a bit scary too. Maybe I should start learning more about AI before they decide I'm replaceable. Anyone else feeling the pressure?












