Prime Video Trials AI Dubbing on Select Films and Series

Prime Video's just thrown a new trick into the mix—they're testing out AI-assisted dubbing for some of their licensed movies and TV shows. They dropped this news on Wednesday, and it's pretty cool if you ask me. They're kicking things off with English and Latin American Spanish dubs, blending AI magic with the skills of human localization pros to keep things top-notch.

They're starting small, with 12 titles that never had dubbing before. You've got the Spanish animated flick "El Cid: La Leyenda," the heartwarming family drama "Mi Mamá Lora," and the indie gem "Long Lost" on the list. It's a neat way to bring these stories to more folks.

AI dubbing's becoming a big deal in the entertainment world, you know? It's all about making content accessible to a wider crowd. Big names like Paramount+ are jumping on board, working with companies like Deepdub. And don't forget YouTube—they've been pouring money into this, even rolling out an auto-dubbing feature so creators can translate their videos into different languages.

Prime Video's no stranger to AI goodies. They've got "X-Ray Recaps" that give you the lowdown on whole seasons and episodes, and "Dialogue Boost" to make sure you catch every word, even if it's a bit muffled. So, this AI dubbing thing? Just another way they're trying to make your viewing experience even better.