HomeSuduo Issues Full Apology and Removes AI-Generated Vulgar Videos
Soufun’s officially verified e-commerce store, "Soufun Personal Care Appliances Store," sparked widespread outrage after publishing numerous AI-generated videos with sexually suggestive themes. The content included inappropriate scenarios, such as a man entering a bathroom while a woman was showering and offering to help her wash her back, and a cleaner entering a women’s restroom claiming to have "seen everything." Many users expressed disgust, labeling the content as vulgar attention-seeking behavior, and even questioned Soufun’s products for being "overpriced and low quality." On August 5, Soufun issued an emergency response, confirming that all involved videos had been removed and acknowledging that the authorized store’s content management and review mechanisms had failed.
Reports indicate that the account was promoting Soufun’s high-temperature steam cleaner by leveraging multiple AI-generated borderline content pieces. One video used the selling point of "two men in a bathroom with a woman suddenly entering to demonstrate the cleaning function," while other videos directly used sexually suggestive scenarios as traffic magnets. After the videos were posted, public opinion quickly escalated, with users not only criticizing the advertisement as vulgar and offensive but also directing their anger towards the brand itself, shouting "Your ad is really low," and questioning the operation team for having no boundaries. Currently, the account's homepage only retains three normal product explanation videos, and all borderline content has been removed.
Regulation of AI-generated content remains a blind spot in the industry
In its response, Soufun stated that it removed the problematic videos on the same day and conducted a comprehensive review of the material review process, while further strengthening the content management and review mechanism for authorized stores. However, this incident highlights the core issue: AI tools have greatly reduced the threshold for producing low-quality content, and if companies relax their review and control, their brand image may suffer serious backlash in a short time.
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Soufun’s officially verified e-commerce store, "Soufun Personal Care Appliances Store," sparked widespread outrage after publishing numerous AI-generated videos with sexually suggestive themes. The content included inappropriate scenarios, such as a man entering a bathroom while a woman was showering and offering to help her wash her back, and a cleaner entering a women’s restroom claiming to have "seen everything." Many users expressed disgust, labeling the content as vulgar attention-seeking behavior, and even questioned Soufun’s products for being "overpriced and low quality." On August 5, Soufun issued an emergency response, confirming that all involved videos had been removed and acknowledging that the authorized store’s content management and review mechanisms had failed.
Reports indicate that the account was promoting Soufun’s high-temperature steam cleaner by leveraging multiple AI-generated borderline content pieces. One video used the selling point of "two men in a bathroom with a woman suddenly entering to demonstrate the cleaning function," while other videos directly used sexually suggestive scenarios as traffic magnets. After the videos were posted, public opinion quickly escalated, with users not only criticizing the advertisement as vulgar and offensive but also directing their anger towards the brand itself, shouting "Your ad is really low," and questioning the operation team for having no boundaries. Currently, the account's homepage only retains three normal product explanation videos, and all borderline content has been removed.
Regulation of AI-generated content remains a blind spot in the industry
In its response, Soufun stated that it removed the problematic videos on the same day and conducted a comprehensive review of the material review process, while further strengthening the content management and review mechanism for authorized stores. However, this incident highlights the core issue: AI tools have greatly reduced the threshold for producing low-quality content, and if companies relax their review and control, their brand image may suffer serious backlash in a short time.
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