Nonprofits Share 3 Key Insights on Generative AI
Nonprofits across the globe are doing vital work in their communities, from helping individuals develop new skills to safeguarding biodiversity. However, these organizations often find themselves stretched thin, underfunded, and bogged down by administrative duties that eat up their time.
Studies suggest that generative AI tools can boost productivity by a whopping 66%. This kind of efficiency could be a game-changer for nonprofits, freeing them up from smaller tasks so they can focus on initiatives that make a bigger impact.
We recently polled over 4,000 organizations in our Google for Nonprofits program to better understand the potential and challenges of using generative AI in the nonprofit sector. Here are three key takeaways from our survey, along with some AI tools that nonprofits can start using right away.
- 75% of nonprofits believe generative AI could revolutionize their marketing efforts.
When we asked about the immediate benefits of generative AI, survey participants often pointed to marketing tasks that require writing or customizing content. Whether it's crafting compelling ad copy to attract new donors or launching campaigns to raise awareness, effective fundraising and communication demand a lot of time-consuming personalization.
With AI-powered Google Search ads, nonprofits can connect with new audiences using messages tailored to their specific goals. Tools like responsive search ads let organizations input various headlines and descriptions, and over time, Google Ads will automatically experiment with different combinations to find the most effective ones.
For instance, the United Nations Development Program (UNDP) leveraged Google Ad Grants to deliver 48 million public service announcements. These included encouraging voter registration for upcoming elections and promoting local causes, such as donations to support female entrepreneurs, to those most likely to be interested.
[ttpp]To help more social impact organizations harness AI-powered tools, in 2023, the Google for Nonprofits program provided over $2 billion in Google Ad Grants and Google Workspace access to nonprofits. This enabled more than 300,000 nonprofits worldwide to use AI-powered technology at no cost.[yyxx]
- Two-thirds of nonprofits cited a lack of familiarity with generative AI as their main obstacle to adoption.
Our survey revealed that while four out of five nonprofits believe generative AI could be relevant to their work, nearly half aren't currently using it. A significant number of respondents also mentioned they were unaware of potential applications.
We've seen that when nonprofits receive proper training on how to use this technology effectively, generative AI can open up entirely new ways to support their communities. For example, AI-powered career coaches and tutors can offer personalized assistance to job seekers and students, while queryable databases can help policymakers and the public explore topics like the UN's Sustainable Development Goals in greater depth.
Learn more about how nonprofits are using AI, including the 21 participants in our latest accelerator focused on generative AI solutions.
- 40% of nonprofits reported that no one in their organization had AI education.
We heard time and again that while nonprofit staff are experts in their fields, they're not usually tech specialists. They're looking for affordable, straightforward training on generative AI, ideally customized for the social impact sector.
That's why we created a productivity guide to go along with Gemini for Google Workspace, the add-on subscription now available to Google Workspace for Nonprofits users. The guide details how to use these generative AI tools for tasks like writing grant proposals and volunteer communications, creating images for marketing materials, and organizing donor databases. Nonprofits interested can start with a no-cost trial of Gemini for Google Workspace today.
For more insights, check out the full report and learn more about the Google for Nonprofits program.
Related article
"Dot AI Companion App Announces Closure, Discontinues Personalized Service"
Dot, an AI companion application designed to function as a personal friend and confidant, will cease operations, according to a Friday announcement from its developers. New Computer, the startup behind Dot, stated on its website that the service will
Anthropic Resolves Legal Case Over AI-Generated Book Piracy
Anthropic has reached a resolution in a significant copyright dispute with US authors, agreeing to a proposed class action settlement that avoids a potentially costly trial. The agreement, filed in court documents this Tuesday, stems from allegations
Figma Releases AI-Powered App Builder Tool to All Users
Figma Make, the innovative prompt-to-app development platform unveiled earlier this year, has officially exited beta and rolled out to all users. This groundbreaking tool joins the ranks of AI-powered coding assistants like Google's Gemini Code Assis
Comments (44)
0/200
![DavidLewis]()
DavidLewis
August 23, 2025 at 9:01:18 PM EDT
This article really opened my eyes to how nonprofits are using AI to stretch their resources! It's wild to think AI could free up time for them to focus on the real impact, like saving wildlife or teaching skills. Anyone else excited about this? 😄
0
![DouglasMartinez]()
DouglasMartinez
August 18, 2025 at 10:01:03 PM EDT
Super interesting read! Nonprofits using AI to cut admin work sounds like a game-changer. Wonder how smaller orgs can afford it though? 🤔
0
![ScottEvans]()
ScottEvans
August 11, 2025 at 1:01:02 PM EDT
It's wild how nonprofits are tapping into generative AI to lighten their workload! 😮 Streamlining admin tasks could free them up to focus on the real impact, like saving wildlife or teaching skills. Curious to see how far this tech can take them!
0
![WilliamRamirez]()
WilliamRamirez
July 27, 2025 at 9:20:02 PM EDT
Super interesting read! It's wild how generative AI could lighten the load for nonprofits. Imagine all that admin time freed up for actual impact! 🤯 Still, I wonder if small orgs can afford to adopt this tech.
0
![RoyMartínez]()
RoyMartínez
April 20, 2025 at 8:34:54 PM EDT
Die Einblicke von gemeinnützigen Organisationen in generative KI sind aufschlussreich! Es ist erstaunlich, wie sie KI nutzen, um reale Probleme anzugehen, aber klar, dass sie mehr Unterstützung brauchen, um wirklich einen Unterschied zu machen. Weiter so, Leute! 💪
0
![DonaldSanchez]()
DonaldSanchez
April 20, 2025 at 5:55:10 PM EDT
이 앱은 비영리 단체에 큰 변화를 가져왔어요! 관리 업무를 효율화해서 정말 중요한 일에 집중할 수 있게 해줬어요. 통찰력이 정확하지만, 가끔 인터페이스가 조금 어색할 때가 있어요. 그래도 AI를 활용하고 싶은 비영리 단체에 필수죠. 계속 개선해주세요! 🚀
0
Nonprofits across the globe are doing vital work in their communities, from helping individuals develop new skills to safeguarding biodiversity. However, these organizations often find themselves stretched thin, underfunded, and bogged down by administrative duties that eat up their time.
Studies suggest that generative AI tools can boost productivity by a whopping 66%. This kind of efficiency could be a game-changer for nonprofits, freeing them up from smaller tasks so they can focus on initiatives that make a bigger impact.
We recently polled over 4,000 organizations in our Google for Nonprofits program to better understand the potential and challenges of using generative AI in the nonprofit sector. Here are three key takeaways from our survey, along with some AI tools that nonprofits can start using right away.
- 75% of nonprofits believe generative AI could revolutionize their marketing efforts.
When we asked about the immediate benefits of generative AI, survey participants often pointed to marketing tasks that require writing or customizing content. Whether it's crafting compelling ad copy to attract new donors or launching campaigns to raise awareness, effective fundraising and communication demand a lot of time-consuming personalization.
With AI-powered Google Search ads, nonprofits can connect with new audiences using messages tailored to their specific goals. Tools like responsive search ads let organizations input various headlines and descriptions, and over time, Google Ads will automatically experiment with different combinations to find the most effective ones.
For instance, the United Nations Development Program (UNDP) leveraged Google Ad Grants to deliver 48 million public service announcements. These included encouraging voter registration for upcoming elections and promoting local causes, such as donations to support female entrepreneurs, to those most likely to be interested.
[ttpp]To help more social impact organizations harness AI-powered tools, in 2023, the Google for Nonprofits program provided over $2 billion in Google Ad Grants and Google Workspace access to nonprofits. This enabled more than 300,000 nonprofits worldwide to use AI-powered technology at no cost.[yyxx]
- Two-thirds of nonprofits cited a lack of familiarity with generative AI as their main obstacle to adoption.
Our survey revealed that while four out of five nonprofits believe generative AI could be relevant to their work, nearly half aren't currently using it. A significant number of respondents also mentioned they were unaware of potential applications.
We've seen that when nonprofits receive proper training on how to use this technology effectively, generative AI can open up entirely new ways to support their communities. For example, AI-powered career coaches and tutors can offer personalized assistance to job seekers and students, while queryable databases can help policymakers and the public explore topics like the UN's Sustainable Development Goals in greater depth.
Learn more about how nonprofits are using AI, including the 21 participants in our latest accelerator focused on generative AI solutions.
- 40% of nonprofits reported that no one in their organization had AI education.
We heard time and again that while nonprofit staff are experts in their fields, they're not usually tech specialists. They're looking for affordable, straightforward training on generative AI, ideally customized for the social impact sector.
That's why we created a productivity guide to go along with Gemini for Google Workspace, the add-on subscription now available to Google Workspace for Nonprofits users. The guide details how to use these generative AI tools for tasks like writing grant proposals and volunteer communications, creating images for marketing materials, and organizing donor databases. Nonprofits interested can start with a no-cost trial of Gemini for Google Workspace today.
For more insights, check out the full report and learn more about the Google for Nonprofits program.
"Dot AI Companion App Announces Closure, Discontinues Personalized Service"
Dot, an AI companion application designed to function as a personal friend and confidant, will cease operations, according to a Friday announcement from its developers. New Computer, the startup behind Dot, stated on its website that the service will
Anthropic Resolves Legal Case Over AI-Generated Book Piracy
Anthropic has reached a resolution in a significant copyright dispute with US authors, agreeing to a proposed class action settlement that avoids a potentially costly trial. The agreement, filed in court documents this Tuesday, stems from allegations
Figma Releases AI-Powered App Builder Tool to All Users
Figma Make, the innovative prompt-to-app development platform unveiled earlier this year, has officially exited beta and rolled out to all users. This groundbreaking tool joins the ranks of AI-powered coding assistants like Google's Gemini Code Assis
August 23, 2025 at 9:01:18 PM EDT
This article really opened my eyes to how nonprofits are using AI to stretch their resources! It's wild to think AI could free up time for them to focus on the real impact, like saving wildlife or teaching skills. Anyone else excited about this? 😄
0
August 18, 2025 at 10:01:03 PM EDT
Super interesting read! Nonprofits using AI to cut admin work sounds like a game-changer. Wonder how smaller orgs can afford it though? 🤔
0
August 11, 2025 at 1:01:02 PM EDT
It's wild how nonprofits are tapping into generative AI to lighten their workload! 😮 Streamlining admin tasks could free them up to focus on the real impact, like saving wildlife or teaching skills. Curious to see how far this tech can take them!
0
July 27, 2025 at 9:20:02 PM EDT
Super interesting read! It's wild how generative AI could lighten the load for nonprofits. Imagine all that admin time freed up for actual impact! 🤯 Still, I wonder if small orgs can afford to adopt this tech.
0
April 20, 2025 at 8:34:54 PM EDT
Die Einblicke von gemeinnützigen Organisationen in generative KI sind aufschlussreich! Es ist erstaunlich, wie sie KI nutzen, um reale Probleme anzugehen, aber klar, dass sie mehr Unterstützung brauchen, um wirklich einen Unterschied zu machen. Weiter so, Leute! 💪
0
April 20, 2025 at 5:55:10 PM EDT
이 앱은 비영리 단체에 큰 변화를 가져왔어요! 관리 업무를 효율화해서 정말 중요한 일에 집중할 수 있게 해줬어요. 통찰력이 정확하지만, 가끔 인터페이스가 조금 어색할 때가 있어요. 그래도 AI를 활용하고 싶은 비영리 단체에 필수죠. 계속 개선해주세요! 🚀
0
