Google Launches AI-Powered Business Calling, Debuts Gemini 2.5 Pro for Assistant

Google has announced the nationwide rollout of its new AI-powered business calling feature for all users in the United States. Additionally, the company is upgrading its AI Mode in Google Search by integrating the Gemini 2.5 Pro model and introducing advanced deep research capabilities.

This new business calling feature leverages artificial intelligence to contact local businesses on your behalf, gathering details about availability, services, and pricing. The goal of this tool is to help you quickly obtain the information you need without having to make a phone call yourself.

Google first started testing this functionality in January with participants who had enrolled in the company’s Search Labs experimental program.

To use this feature, simply search for a service such as “pet groomers near me.” You’ll then see a new option in the search results labeled “Have AI check pricing.” After selecting this, you’ll answer a few basic questions about your needs—for example, the type of pet you have, the services you are looking for, and your preferred timing—and then receive details on appointment availability and service options from different nearby businesses.

In an email to TechCrunch, a Google representative confirmed that every automated call to a business begins by stating that it is an automated system calling from Google on behalf of a user.

It’s important to note that several years ago, Google received criticism for a similar business-calling tool that mimicked human speech, which raised concerns about transparency. In response to that feedback, Google committed to having its AI clearly identify itself as an automated assistant at the start of every call.

The new business calling feature is now becoming available to all Google Search users across the United States, with expanded usage limits offered to Google AI Pro and AI Ultra subscribers.

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Google is also enhancing AI Mode, the feature within Google Search that enables users to ask multi-part and complicated questions through an AI interface. Gemini 2.5 Pro is now available for Google AI Pro and AI Ultra subscribers. According to Google, this model offers superior performance in areas such as advanced reasoning, mathematics, and coding. Subscribers can choose the Gemini 2.5 Pro model directly from a drop-down menu inside AI Mode.

As part of this update, the new “Deep Search” function within AI Mode is designed to save users significant time. It works by executing hundreds of searches, analyzing various pieces of information, and generating reasoning to produce a detailed, fully sourced report in just minutes.

Google highlights that Deep Search is particularly helpful for conducting thorough research into careers, personal hobbies, or academic subjects. The company also notes its value in supporting major life decisions, such as purchasing a home or performing complex financial analysis.

Since its introduction earlier this year, Google has continued to expand AI Mode’s functionality, adding new tools as it competes with services like Perplexity AI and OpenAI’s ChatGPT Search. For example, last month Google introduced a voice conversation feature that allows users to interact with AI Mode in a back-and-forth dialogue. In May, the company also launched a shopping experience in AI Mode, enabling users to view product images and receive AI-driven suggestions based on product data.