HomeReddit Tests New AI-Powered Shopping Search Feature
On Thursday, Reddit revealed it is testing a new AI search feature that blends community suggestions with products from select shopping and advertising partners.
A limited number of U.S. users will begin seeing interactive product carousels in search results, complete with pricing, images, and direct purchase links.
This initiative is part of Reddit's wider strategy to merge its community-driven model with e-commerce functionality. It follows last year’s introduction of Dynamic Product Ads (DPA), the platform's first shoppable ad format, which delivers personalized product recommendations based on user interests.
Test participants searching for topics like "best noise-canceling headphones" or "electronic gift ideas for a college student" will now find a product carousel at the bottom of their search results.
Each carousel highlights items directly recommended by users in relevant posts and comments. Tapping a product reveals more details and redirects users to the retailer for purchase.
“This feature highlights top-recommended products directly from community discussions, giving Redditors quick access to product information,” the company stated in a blog post. “We’re testing this to improve navigation while keeping community insights central. We’ll continue refining the experience based on user feedback.”
While platforms such as TikTok and Instagram have long incorporated shopping tools, Reddit is now entering this space. It's not alone in exploring AI-powered commerce—OpenAI’s ChatGPT introduced an "Instant Checkout" feature last September, allowing users to buy from Etsy and Shopify directly within conversations.
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TechCrunch Founder Summit: Tickets Live
On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Save up to $300 on your pass or save up to 30% with group tickets for teams of four or more.
Boston, MA|June 23, 2026REGISTER NOWThursday’s announcement follows remarks by Reddit CEO Steve Huffman during last week’s earnings call, where he highlighted the platform’s AI search engine as a major future opportunity—both as a product and a revenue source.
Huffman also reported that weekly active users for search grew 30% over the past year, climbing from 60 million to 80 million, while weekly active users for the AI-powered Reddit Answers feature surged from 1 million in Q1 2025 to 15 million by Q4.
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On Thursday, Reddit revealed it is testing a new AI search feature that blends community suggestions with products from select shopping and advertising partners.
A limited number of U.S. users will begin seeing interactive product carousels in search results, complete with pricing, images, and direct purchase links.
This initiative is part of Reddit's wider strategy to merge its community-driven model with e-commerce functionality. It follows last year’s introduction of Dynamic Product Ads (DPA), the platform's first shoppable ad format, which delivers personalized product recommendations based on user interests.
Test participants searching for topics like "best noise-canceling headphones" or "electronic gift ideas for a college student" will now find a product carousel at the bottom of their search results.
Each carousel highlights items directly recommended by users in relevant posts and comments. Tapping a product reveals more details and redirects users to the retailer for purchase.
“This feature highlights top-recommended products directly from community discussions, giving Redditors quick access to product information,” the company stated in a blog post. “We’re testing this to improve navigation while keeping community insights central. We’ll continue refining the experience based on user feedback.”
While platforms such as TikTok and Instagram have long incorporated shopping tools, Reddit is now entering this space. It's not alone in exploring AI-powered commerce—OpenAI’s ChatGPT introduced an "Instant Checkout" feature last September, allowing users to buy from Etsy and Shopify directly within conversations.
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Save up to $300 on your pass or save up to 30% with group tickets for teams of four or more.
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