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Jiaoge Pengyou Invests in AI After Record GMV, Automates Millions of Product Listings

Jiaoge Pengyou Invests in AI After Record GMV, Automates Millions of Product Listings

May 13, 2026
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Jiaoge Pengyou Invests in AI After Record GMV, Automates Millions of Product Listings

On its sixth anniversary, Jiao Ge Peng You Holding (01917.HK) officially unveiled its strategic blueprint and progress in deeply integrating AI technology. Financial reports indicate the company achieved a cumulative GMV of RMB 16.02 billion in 2025, a year-on-year increase of 6.23%. This stable performance supports its ongoing transformation into a "technology-driven online retail" enterprise.

To advance its AI initiatives, Jiao Ge Peng You has established a wholly-owned subsidiary, "Mandask," focused on practical AI applications. It has also begun a comprehensive AI-driven upgrade of its core business platform, "Pengyou Cloud." This system already automates 5 million product pre-listings, with human staff handling only rights verification and final review, significantly boosting supply chain efficiency.

For marketing, the company has defined three core AI focus areas: demand insight, content creation, and audience operations. By compliantly integrating celebrity digital humans into its advertising ecosystem, it has reduced commercial partnership costs while achieving precise, large-scale prediction of consumer preferences. While AI adoption is accelerating, Cui Dongsheng believes e-commerce hosts will not be fully replaced in the near term. He notes that functional roles like visual customer service can be entirely AI-driven. However, in scenarios requiring emotional resonance, trust-building, and physical world interaction—such as product recommendation and final conversion—human hosts retain irreplaceable core value.

As live-streaming e-commerce enters a phase of "rational growth," Jiao Ge Peng You's AI strategy signals a shift among leading players from traffic speculation to building foundational capabilities. This AI-engineered retail evolution highlights the industry's accelerated transition into a technology-intensive sector, where digital productivity reshapes fulfillment efficiency and redefines the boundaries of customer interaction.

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