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针对线下零售企业的历史消费数据,预测客户未来3个月复购概率,筛选高潜力用户并生成个性化触达营销方案
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Process 12 months of customer consumption records from a offline chain convenience store, calculate each customer's consumption interval, average order value and total consumption times features, predict each customer's repurchase probability in the next three months, screen dormant customers with repurchase probability over 60%, match each selected customer with a matching discount coupon outreach plan that fits their consumption preference, and organize the result into a clear executable table.
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处理线下连锁便利店提供的过去12个月客户消费记录数据,计算每个客户的消费间隔、客单价、累计消费次数特征,预测客户未来3个月的复购概率,筛选出复购概率高于60%的沉睡客户,为每个筛选出的客户匹配符合其消费偏好的满减优惠券触达方案,整理成清晰的可执行表格输出结果
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