China's live-streaming e-commerce market, valued near 7 trillion yuan, is shifting from extensive growth to a mature phase driven by AI. Platforms like JD.com offer free AI anchors, cutting operational costs by 80-90%. While Douyin regulates AI content, industry leaders emphasize that AI cannot replace human hosts' emotional connection and trust-building. The sector is evolving toward a hybrid model where AI handles efficiency and cost reduction, while real hosts focus on personalized engagement and brand loyalty, marking a transition from discount-driven sales to refined, long-term profitability.