Uber Eats has unveiled a new AI-powered feature called "Cart Assistant," designed to streamline and accelerate the grocery shopping process. The beta version is currently live within the app.
To access the chatbot, users simply search for a grocery store in the Uber Eats app and tap the purple Cart Assistant icon on the store's page to start their shop.
Shoppers can type out a list or upload an image of one—whether it's a handwritten note or a screenshot of a recipe—and Cart Assistant will automatically populate their basket with the corresponding items. Users can then personalize their cart by switching to preferred brands or adding additional products from the store.
Image Credits:Uber Eats
Uber Eats explains that Cart Assistant leverages a user's order history to prioritize familiar items, such as a regular brand of milk or a favorite oatmeal, creating a more tailored shopping experience.
"Our users expressed a desire for a faster shopping method, and we understand how valuable your time is," said Uber CTO Praveen Neppalli Naga in a statement. "Cart Assistant enables you to go from idea to checkout in mere seconds."
This move could strengthen Uber Eats' position against competing food delivery and grocery apps that are also adopting AI chatbots. For instance, Instacart introduced an AI search tool powered by OpenAI's ChatGPT in 2023 to help customers save time and get personalized recommendations. DoorDash was also reportedly testing a similar AI chatbot, dubbed DashAI, around the same time.
Last year, both Uber Eats and its rival DoorDash integrated with ChatGPT to simplify food ordering. Uber Eats' integration allows U.S. users to browse local restaurant menus directly within ChatGPT before completing their purchase in the Uber Eats app. DoorDash's version lets users request meal plans and have all required ingredients automatically added to their cart.
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Notably, Bloomberg reported in 2023 that Uber Eats was developing an AI chatbot expected to inquire about users' budgets and food preferences to assist with ordering.
Overall, Uber Eats is aggressively investing in AI, deploying tools for merchants such as AI-generated menu descriptions, enhanced food photography, and summarized customer reviews.
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