Amazon Commits $100B to AI in 2025

Despite the recent buzz suggesting that DeepSeek would usher in an era of reduced AI budgets, there's no indication that Big Tech is hitting the brakes. On the contrary, they're stepping on the gas.
Amazon is the latest giant to reveal a hefty AI spending plan, forecasting over $100 billion in capital expenditures for 2025. CEO Andy Jassy, during Amazon's fourth-quarter earnings call on Thursday, stated that the "vast majority" of this $100 billion would be funneled into enhancing AI capabilities for its cloud division, AWS.
To break it down, Jassy mentioned that the $26.3 billion spent on capex in Q4 2024 is a good indicator of what to expect annually in 2025. Multiply that quarterly figure by four, and you're looking at a whopping $105.2 billion.
This is a significant leap from the $78 billion Amazon shelled out in 2024.
Amazon isn't sweating over fears that cheaper AI might dent its revenue. Jassy argued that lower prices would simply boost demand for AI, and with AWS's extensive AI offerings, they're poised to reap the benefits.
“Sometimes people make the assumption that if you’re able to decrease the cost of any type of technology component … that somehow it leads to less total spend in technology. We’ve never seen that to be the case,” Jassy remarked, drawing parallels between the surge in AI demand and the early days of the internet and cloud.
Other tech behemoths are echoing this sentiment during this earnings season, as concerns about the ROI on their soaring AI costs grow.
Last week, Meta CEO Mark Zuckerberg announced the company's long-term plan to invest "hundreds of billions" in AI, driven by increasing inference demand across its vast user base. Meta is set to spend at least $60 billion on capex in 2025, with most of it earmarked for AI.
Alphabet, meanwhile, has upped its 2025 capex by a staggering 42% to $75 billion. CEO Sundar Pichai justified this by saying that lower AI costs "will make more use cases feasible."
And Microsoft revealed last month that it would pour $80 billion into AI data centers in 2025 alone.
Microsoft CEO Satya Nadella even chimed in on Twitter with the Wikipedia page for Jevons Paradox (the economic theory that lower prices lead to increased demand) right as the DeepSeek discussion was heating up.
> Jevons paradox strikes again! As AI gets more efficient and accessible, we will see its use skyrocket, turning it into a commodity we just can't get enough of. https://t.co/omEcOPhdIz
>
> — Satya Nadella (@satyanadella) January 27, 2025
Whether Jevons Paradox will hold true for Big Tech this time around is yet to be seen. But for now, there's no sign of any AI spending slowdown.
*TechCrunch has an AI-focused newsletter! Sign up here to get it in your inbox every Wednesday.*
Related article
Stripe to Acquire OpenRouter as AI Model Routing Gains Momentum
Stripe has agreed to acquire OpenRouter, an AI model-routing platform that gives developers access to hundreds of models through a single interface. The deal adds model selection and routing to Stripe’s existing work around AI usage and token-based b
Google AI Overviews Gain Ground in Search Results
According to Similarweb’s 2026 Generative AI Landscape report, Google’s AI-generated summaries appeared in 43% of US searches, a significant rise from 15% recorded a year prior.While AI Overviews present generated summaries within standard search res
Sequoia-backed Empirik raises $21M to forecast outages before they strike
Before joining Sequoia Capital in 2020 as chief digital and information officer, Avon Puri spent over a decade running infrastructure at Rubrik and VMware. Three years ago, as large language models began showing their true potential, Puri, alongside
Related Special Topic Recommendations
Comments (27)
0/500
Amazon이 AI에 1000억 달러 투자? 기술 경쟁은 언제쯤 끝나나요. 재미있는 점은 예산 감축 이야기가 나돌 때마다 빅테크는 항상 더 큰 지출을 발표한다는 거죠. AI 경주에 참여하는 데 비용이 얼마나 드는지 궁금해요. 🏃♂️💨
Amazon's $100B AI bet is wild! Big Tech's not slowing down, just racing to dominate. Wonder how this impacts smaller players? 🤔
Amazon dropping $100B on AI in 2025? That's wild! They're not slowing down, that's for sure. Wonder if this will actually lead to better services or just more AI hype. 🤔 Time will tell, I guess!
2025 में Amazon का AI पर $100 बिलियन खर्च करना? यह पागलपन है! वे निश्चित रूप से धीमे नहीं हो रहे हैं। क्या यह वास्तव में बेहतर सेवाओं की ओर ले जाएगा या सिर्फ AI का और हाइप होगा? 🤔 समय ही बताएगा, मुझे लगता है!
2025年にアマゾンがAIに1000億ドルを投じるなんて、信じられない!ビッグテックは本当にスローダウンしないね。彼らがそのお金でどんなAIプロジェクトを進めているのか気になるな。結果が楽しみだよ!🤯

Stripe to Acquire OpenRouter as AI Model Routing Gains Momentum
Stripe has agreed to acquire OpenRouter, an AI model-routing platform that gives developers access to hundreds of models through a single interface. The deal adds model selection and routing to Stripe’s existing work around AI usage and token-based b
Google AI Overviews Gain Ground in Search Results
According to Similarweb’s 2026 Generative AI Landscape report, Google’s AI-generated summaries appeared in 43% of US searches, a significant rise from 15% recorded a year prior.While AI Overviews present generated summaries within standard search res
Sequoia-backed Empirik raises $21M to forecast outages before they strike
Before joining Sequoia Capital in 2020 as chief digital and information officer, Avon Puri spent over a decade running infrastructure at Rubrik and VMware. Three years ago, as large language models began showing their true potential, Puri, alongside
Amazon이 AI에 1000억 달러 투자? 기술 경쟁은 언제쯤 끝나나요. 재미있는 점은 예산 감축 이야기가 나돌 때마다 빅테크는 항상 더 큰 지출을 발표한다는 거죠. AI 경주에 참여하는 데 비용이 얼마나 드는지 궁금해요. 🏃♂️💨
Amazon's $100B AI bet is wild! Big Tech's not slowing down, just racing to dominate. Wonder how this impacts smaller players? 🤔
Amazon dropping $100B on AI in 2025? That's wild! They're not slowing down, that's for sure. Wonder if this will actually lead to better services or just more AI hype. 🤔 Time will tell, I guess!
2025 में Amazon का AI पर $100 बिलियन खर्च करना? यह पागलपन है! वे निश्चित रूप से धीमे नहीं हो रहे हैं। क्या यह वास्तव में बेहतर सेवाओं की ओर ले जाएगा या सिर्फ AI का और हाइप होगा? 🤔 समय ही बताएगा, मुझे लगता है!
2025年にアマゾンがAIに1000億ドルを投じるなんて、信じられない!ビッグテックは本当にスローダウンしないね。彼らがそのお金でどんなAIプロジェクトを進めているのか気になるな。結果が楽しみだよ!🤯





Home






