YouTube Backs 'No Fakes Act' to Combat Unauthorized AI Replicas
Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN) are once again pushing forward their Nurture Originals, Foster Art, and Keep Entertainment Safe, or NO FAKES, Act. This legislation aims to set clear rules about creating AI-generated copies of someone's face, name, or voice. After being introduced in both 2023 and 2024, the bill now enjoys the support of a heavyweight in the online world: YouTube.
In their statement backing the act, YouTube emphasized its focus on finding a balance between protection and innovation. They stated that the bill empowers individuals by allowing them to alert platforms about AI-generated likenesses they feel should be taken down. This support aligns YouTube with other endorsers like SAG-AFTRA and the Recording Industry Association, though it faces opposition from civil liberties organizations such as the Electronic Frontier Foundation (EFF), who argue that earlier versions of the bill were too broad in scope.
Related
- Google and YouTube are trying to have it both ways with AI and copyright
- YouTube’s AI-powered dubbing is now available to many more creators
The 2024 iteration of the bill includes provisions that protect online services like YouTube from liability for hosting unauthorized digital replicas if they remove the content upon receiving claims of unauthorized use and notify the uploader of the removal. An additional exception is made for services designed or marketed specifically for creating deepfakes.
During the bill's announcement press conference, Senator Coons highlighted that the updated "2.0" version addresses concerns about free speech and limits on liability.
YouTube has also thrown its weight behind the Take It Down Act, which criminalizes the sharing of non-consensual intimate images, including AI-generated deepfakes. The act also requires social media platforms to have efficient processes for removing such content when reported. Despite opposition from civil liberties groups and some advocates against non-consensual intimate imagery (NCII), the Senate has passed this act, and it has moved forward from a House committee this week.
Simultaneously, YouTube is expanding its pilot program for "likeness management technology," which it initially launched last year in collaboration with CAA. This technology allows celebrities and creators to identify AI-generated copies of themselves and request their removal. Notable participants in this expanded pilot include top creators like MrBeast, Mark Rober, and Marques Brownlee, among others.
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Comments (11)
0/200
![WillMartinez]()
WillMartinez
August 9, 2025 at 11:00:59 PM EDT
Super interesting move by YouTube! Supporting the No Fakes Act shows they’re serious about protecting creators from AI deepfakes. But will this really stop bad actors, or just make it harder for small creators to experiment with AI? 🤔 Curious to see how this plays out!
0
![BrianWalker]()
BrianWalker
April 28, 2025 at 1:23:24 PM EDT
YouTubeが「No Fakes Act」を支持するのは大きな動きだね！そろそろ誰かが無許可のAIレプリカについて何かをする時だったよ。これを理解するのは少し面倒だけど、彼らが立場を表明するのは嬉しい。良い戦いを続けて！🛡️
0
![RaymondAdams]()
RaymondAdams
April 28, 2025 at 9:01:09 AM EDT
YouTube supporting the NO FAKES Act is a big step in the right direction. It's about time we set some rules on AI replicas. But, does it really stop the deepfakes? I'm not so sure. Still, kudos for trying to keep things real! 👍
0
![RobertLewis]()
RobertLewis
April 28, 2025 at 8:06:23 AM EDT
यूट्यूब का 'नो फेक्स एक्ट' को समर्थन देना एक बड़ा कदम है! किसी को भी अनधिकृत AI रेप्लिका के बारे में कुछ करने का समय आ गया था। इसे समझना थोड़ा मुश्किल है, लेकिन मुझे खुशी है कि वे अपना रुख रख रहे हैं। अच्छी लड़ाई जारी रखें! 🛡️
0
![WillLopez]()
WillLopez
April 28, 2025 at 5:16:32 AM EDT
유튜브가 NO FAKES Act을 지지하는 것은 올바른 방향으로의 큰 걸음입니다. AI 복제에 대한 규칙을 설정할 때가 되었죠. 하지만, 정말로 딥페이크를 막을 수 있을까요? 확신이 서지 않네요. 그래도 현실을 지키려는 노력에 박수를 보냅니다! 👍
0
![JohnRoberts]()
JohnRoberts
April 28, 2025 at 4:33:15 AM EDT
El apoyo de YouTube al NO FAKES Act es un gran paso en la dirección correcta. Ya era hora de que estableciéramos algunas reglas sobre réplicas de IA. Pero, ¿realmente detiene los deepfakes? No estoy tan seguro. Aún así, felicitaciones por intentar mantener las cosas reales! 👍
0
Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN) are once again pushing forward their Nurture Originals, Foster Art, and Keep Entertainment Safe, or NO FAKES, Act. This legislation aims to set clear rules about creating AI-generated copies of someone's face, name, or voice. After being introduced in both 2023 and 2024, the bill now enjoys the support of a heavyweight in the online world: YouTube.
In their statement backing the act, YouTube emphasized its focus on finding a balance between protection and innovation. They stated that the bill empowers individuals by allowing them to alert platforms about AI-generated likenesses they feel should be taken down. This support aligns YouTube with other endorsers like SAG-AFTRA and the Recording Industry Association, though it faces opposition from civil liberties organizations such as the Electronic Frontier Foundation (EFF), who argue that earlier versions of the bill were too broad in scope.
Related
- Google and YouTube are trying to have it both ways with AI and copyright
- YouTube’s AI-powered dubbing is now available to many more creators
The 2024 iteration of the bill includes provisions that protect online services like YouTube from liability for hosting unauthorized digital replicas if they remove the content upon receiving claims of unauthorized use and notify the uploader of the removal. An additional exception is made for services designed or marketed specifically for creating deepfakes.
During the bill's announcement press conference, Senator Coons highlighted that the updated "2.0" version addresses concerns about free speech and limits on liability.
YouTube has also thrown its weight behind the Take It Down Act, which criminalizes the sharing of non-consensual intimate images, including AI-generated deepfakes. The act also requires social media platforms to have efficient processes for removing such content when reported. Despite opposition from civil liberties groups and some advocates against non-consensual intimate imagery (NCII), the Senate has passed this act, and it has moved forward from a House committee this week.
Simultaneously, YouTube is expanding its pilot program for "likeness management technology," which it initially launched last year in collaboration with CAA. This technology allows celebrities and creators to identify AI-generated copies of themselves and request their removal. Notable participants in this expanded pilot include top creators like MrBeast, Mark Rober, and Marques Brownlee, among others.
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Meta has released new Llama security tools to bolster AI development and protect against emerging threats.These upgraded Llama AI model security tools are paired with Meta’s new resources to empower c
NotebookLM Unveils Curated Notebooks from Top Publications and Experts
Google is enhancing its AI-driven research and note-taking tool, NotebookLM, to serve as a comprehensive knowledge hub. On Monday, the company introduced a curated collection of notebooks from promine
August 9, 2025 at 11:00:59 PM EDT
Super interesting move by YouTube! Supporting the No Fakes Act shows they’re serious about protecting creators from AI deepfakes. But will this really stop bad actors, or just make it harder for small creators to experiment with AI? 🤔 Curious to see how this plays out!
0
April 28, 2025 at 1:23:24 PM EDT
YouTubeが「No Fakes Act」を支持するのは大きな動きだね！そろそろ誰かが無許可のAIレプリカについて何かをする時だったよ。これを理解するのは少し面倒だけど、彼らが立場を表明するのは嬉しい。良い戦いを続けて！🛡️
0
April 28, 2025 at 9:01:09 AM EDT
YouTube supporting the NO FAKES Act is a big step in the right direction. It's about time we set some rules on AI replicas. But, does it really stop the deepfakes? I'm not so sure. Still, kudos for trying to keep things real! 👍
0
April 28, 2025 at 8:06:23 AM EDT
यूट्यूब का 'नो फेक्स एक्ट' को समर्थन देना एक बड़ा कदम है! किसी को भी अनधिकृत AI रेप्लिका के बारे में कुछ करने का समय आ गया था। इसे समझना थोड़ा मुश्किल है, लेकिन मुझे खुशी है कि वे अपना रुख रख रहे हैं। अच्छी लड़ाई जारी रखें! 🛡️
0
April 28, 2025 at 5:16:32 AM EDT
유튜브가 NO FAKES Act을 지지하는 것은 올바른 방향으로의 큰 걸음입니다. AI 복제에 대한 규칙을 설정할 때가 되었죠. 하지만, 정말로 딥페이크를 막을 수 있을까요? 확신이 서지 않네요. 그래도 현실을 지키려는 노력에 박수를 보냅니다! 👍
0
April 28, 2025 at 4:33:15 AM EDT
El apoyo de YouTube al NO FAKES Act es un gran paso en la dirección correcta. Ya era hora de que estableciéramos algunas reglas sobre réplicas de IA. Pero, ¿realmente detiene los deepfakes? No estoy tan seguro. Aún así, felicitaciones por intentar mantener las cosas reales! 👍
0
