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NetEase Cloud Music AI Ad Sparks Backlash Over Uncanny Imagery, Prompting Apology

NetEase Cloud Music AI Ad Sparks Backlash Over Uncanny Imagery, Prompting Apology

April 19, 2026
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According to online reports, numerous users have shared complaints about a particularly bizarre NetEase Cloud Music advertisement appearing on platforms like iQiyi. The ad features a female character whose body faces forward, but her neck is unnaturally rotated 180 degrees to look backward. Users humorously described it as "her neck twisted to her back" and questioned, "Couldn't NetEase Cloud Music be more careful with its ads?"

Core Feedback: Discomfort from AI Art "Fails"

Responding to the widespread user feedback, NetEase Cloud Music Customer Service promptly replied in the comment section:

Apology and Feedback Relay: They apologized for the negative impact on user experience and assured that the feedback would be forwarded to the relevant departments.

Strengthened Review Process: The presence of such a typical "AI-generated flaw" suggests a gap in human oversight during the ad approval process.

Brand Background: An AI Adoption Pioneer

The attention this visual mishap received is also connected to NetEase Cloud Music's aggressive AI strategy in recent years:

Deep Integration with OpenClaw: In March of this year, NetEase Cloud Music announced a full integration with OpenClaw, positioning itself as the industry's first AI Agent platform to open its core music service capabilities.

Interactive Revolution: The company stated that users will soon be able to flexibly access music features through conversational commands, allowing music to accompany life without boundaries.

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Industry Insight: AI-Generated Content Still Requires a "Final Safeguard"

While AI holds great potential for creativity and efficiency, this "fail" incident serves as a cautionary tale for AI use in the streaming sector:

The Uncanny Valley Effect: Without manual refinement in areas like anatomy and fine details, AI can easily produce disturbing and unnatural imagery.

The Necessity of Review: Gains in AI production speed must not compromise brand aesthetics or user experience.

The Double-Edged Sword of Tech Implementation: For an industry-leading AI music platform, a basic error in visual marketing can damage its professional reputation.

Conclusion: AI Is Not an "Exemption"

The journey from technological innovation to aesthetic quality requires a rigorous review system. NetEase Cloud Music's "twisted neck" ad may remind more companies that before placing full trust in AI, the essential "human final check" remains irreplaceable.

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