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Miniso Creates AI Innovation Department for Intelligent Agent R&D and Global Site Selection Optimization

Miniso Creates AI Innovation Department for Intelligent Agent R&D and Global Site Selection Optimization

July 14, 2026
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MINISO has officially announced the creation of its AI Innovation Department, a substantive step in the global retailer's intelligent transformation, according to Sina Technology. Operating under the company's Digital Technology Center, the department focuses on driving a comprehensive intelligent upgrade in global business decision-making and internal office collaboration through advanced AI Agent development.

MINISO

On the technical R&D front, the AI Innovation Department is concentrating on two key areas: intelligent business decision-making and core AI Agent capabilities. Intelligent business decision-making covers smart site selection, spatial data modeling, global sales forecasting, and supply chain optimization, using data algorithms to improve retail process certainty. The second area involves developing Agent Skills, designing the MCP service architecture, and advancing multi-Agent collaboration to create a foundational AI framework for complex business logic.

MINISO has begun recruiting for key roles such as site selection algorithm engineers, Agent developers, AI solution architects, and AI Agent experts, building a talent pipeline for technology implementation. This strategic initiative continues the digital vision of founder Ye Guofu, who stated in early 2025 that fully embracing AI is essential to automating and standardizing business operations.

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Comments (1)
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BruceMartínez
BruceMartínez July 21, 2026 at 2:00:12 AM EDT

Miniso jumping on the AI bandwagon? Hope they’re using it to figure out why their stores always smell like a grandma’s attic mixed with cheap plastic. 🤔 Global site selection optimization sounds fancy, but I’m more curious if the AI will recommend putting a store next to every Starbucks. 😂

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