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AnthonyPerez
AnthonyPerez
June 1, 2026

Xiaohongshu became the exclusive Chinese internet rights holder for the 2026 FIFA World Cup, offering all 104 matches free. The move aims to attract male users and diversify its content ecosystem amid slowing growth. However, deeper strategy defends against AI-driven search disruption, as the platform seeks to retain its decision-making entrance role against rising AI assistants.

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