JD.com's Joyinside Unveils AI Social Network for Smart Hardware, Enabling Cross-Brand Toy Connectivity

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March 19, 2026

GregoryJones

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JD.com

The convergence of family interaction needs and AI technology is driving a "social revolution" in consumer markets. On February 13, 2026, JD Joyinside officially launched its "Happy Planet Social Play Mode." This represents more than a new feature—it is China's first social network enabling interconnected smart devices across different product categories.

Breaking Barriers: AI Devices Can Now "Add Friends"

While traditional smart devices often operate in isolation, Joyinside has dismantled these brand barriers:

Cross-Brand Interoperability: AI devices from various manufacturers can now connect seamlessly, forming secure social circles through hardware.

Private Share Codes: Children can share greetings and blessings using fun features like "private code friend adds," enjoying social interaction within a safe digital environment.

Emotional Value: During the Spring Festival period, sales of Jingdong's AI toy sets surged by nearly 300%, highlighting strong market demand for products that deliver emotional connection.

Tech Advancements: Eight Dialects Help Bridge the Generation Gap

Advanced TTS Synthesis: Speech synthesis technology has seen a qualitative leap, with support for eight regional dialects making AI voices more relatable and natural.

Senior-Friendly Design: By integrating multi-scenario functionality, AI devices now serve as a bridge between children and elderly family members, effectively addressing usability challenges for older adults.

Market Insight: AI Consumer Products Enter the "Ecosystem" Era

Data from Jingdong indicates strong demand among modern families for AI products that provide social and companionship features. The evolution from standalone smart speakers to cross-category "AI social networks" shows AI transitioning from a simple tool into a vital bridge for emotional connection within households.

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