Hailuo AI Debuts Exclusive Lunar New Year Content Platform

MiniMax's Haituo AI has introduced a special series of content and features to celebrate the Chinese New Year's Year of the Horse. Partnering with Bilibili, Mango TV, and popular gaming IPs, it has built a comprehensive holiday content matrix. The launch includes engaging interactive features and exclusive user benefits. With this diverse range of AI-powered experiences, Haituo AI is helping users ring in the Spring Festival. These innovations are powered by technical upgrades to the Haituo 2.3 and 2.3Fast models, which have significantly improved dance generation and expanded creative possibilities for visual styles.

For the New Year celebration, Haituo AI has rolled out a variety of themed content designed to deliver a rich audio-visual experience. First, it released the official Year of the Horse animated short "Charging Ahead," featuring a unique creative concept to deliver New Year's greetings. Second, on February 7th, it collaborated with Bilibili and top AI content creators to host the first-ever AI Spring Festival Gala. The event quickly trended, garnering over 9 million views. It also launched national-style AI programs like "Heavenly Horses Bring Blessings," which cleverly integrates Year of the Horse elements with fun creativity. Third, on February 14th, Haituo AI partnered with Mango TV and the game IP "Arcade Dinosaur" (the mobile version of Capcom's "Dino Crisis") to premiere the first AI short drama adapted from a game, titled "Arcade Dinosaur: The Fate of Cross-Over." Produced with exclusive technical support from Haituo AI, the drama is available on platforms including Mango TV, Fengmang APP, and Huawei Video.

Alongside this content, Haituo AI launched two exclusive interactive features for the Spring Festival and opened up personalized creation tools. The first is a limited edition of dynamic WeChat red envelope covers for the Year of the Horse, featuring playful and humorous designs. Users can also generate their own custom red envelope covers by uploading an image to the Haituo AI "Red Envelope Cover - Good Luck Comes" template. The second feature is an exclusive AI-generated ringtone for the Year of the Horse called "Let Me Go." Created by MiniMax's Music 2.5 model, the catchy tune has a laid-back vibe. Users can set it as their WeChat ringtone in just three simple steps, and the full version can be found on Haituo AI's Douyin account.

Haituo AI has stated that in the coming year, it will continue to advance its technology and enhance the user experience. The goal is to help users easily transform creative ideas into high-quality content and to keep exploring new possibilities within the field of AI creation.