Google Unveils Program Supporting Emerging AI Startups

On Monday, Google unveiled its AI Futures Fund, a new initiative designed to invest in startups that leverage cutting-edge AI tools from Google DeepMind, the company's AI research and development division.

The fund will support startups at every stage, from seed to late-stage, providing a range of benefits. These include early access to Google AI models from DeepMind, collaboration opportunities with Google experts from DeepMind and Google Labs, and Google Cloud credits. Selected startups may also qualify for direct investment from Google.

"The AI Futures Fund doesn't operate on a batch or cohort model," a Google spokesperson explained to TechCrunch. "We evaluate opportunities continuously—there are no fixed application periods or deadlines. When we identify companies that align with the fund's investment thesis, we may decide to invest. We aren't disclosing a specific fund size at this time, and investment amounts will vary based on the company's development stage and requirements—typically focusing on early to mid-stage ventures, with flexibility for later-stage opportunities as well."

The AI Futures Fund already showcases several case studies. Startups like the meme-creation platform Viggle and the webtoon application Toonsutra have already participated in the program.

Startups can begin submitting their applications starting May 12.

Google has been making substantial commitments in recent months to foster the next generation of AI talent and drive scientific breakthroughs.

Last November, Google.org, the company's philanthropic arm, pledged $20 million in funding to support researchers and scientists working in artificial intelligence. Prior to that, in September, Google CEO Sundar Pichai announced the creation of a $120 million Global AI Opportunity Fund to expand AI education and training worldwide. Google.org also introduced a $20 million generative AI accelerator program to provide funding to nonprofits developing AI technology.

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Google also operates its Google for Startups Founders Funds, which supports entrepreneurs from diverse industries and backgrounds, including those building AI companies. A spokesperson mentioned in February that this year, the fund would begin investing specifically in AI-focused startups in the United States, with further details to be announced later.