Apple's Craig Federighi Admits AI-Powered Siri Had Serious Flaws in Early Stages
Apple Executives Explain Siri Upgrade Delay
During WWDC 2024, Apple originally promised significant Siri enhancements including personalized context awareness and app automation capabilities. However, the company recently confirmed delays in delivering these features. Senior Vice Presidents Craig Federighi (Software Engineering) and Greg Joswiak (Worldwide Marketing) addressed these delays in an exclusive interview with Joanna Stern from The Wall Street Journal.
Federighi explained the technical challenges: "While we demonstrated functional prototypes, the system wasn't meeting our rigorous quality standards for public release. Reliability remains crucial for our products, and we simply couldn't achieve the necessary stability within our original timeline."
Joswiak emphasized customer experience considerations: "Releasing substandard technology would be worse than delaying. We're unwilling to compromise on quality – this decision protects our users and maintains Apple's reputation for excellence."
Why the Delay Occurred
When questioned about Apple's vast resources falling short, Federighi provided technical context: "Current device automation technology presents significant reliability challenges industry-wide. While our early prototypes showed promise, scaling these capabilities while maintaining Apple-level quality standards proved more complex than anticipated."
The executives confirmed that Apple remains committed to being first-to-market with this technology, but only when it meets their exacting standards. Federighi noted: "We want to establish new benchmarks for reliability in this space."
Updated Timeline
Apple previously indicated the Siri upgrades would arrive "in the coming year." During recent interviews with tech media including Tom's Guide and TechRadar, Joswiak clarified this timeline extends into 2026, reflecting the additional development time required to perfect the technology.
Related Coverage
- Apple delays upgraded Siri: it's taking 'longer than we thought'
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Apple Executives Explain Siri Upgrade Delay
During WWDC 2024, Apple originally promised significant Siri enhancements including personalized context awareness and app automation capabilities. However, the company recently confirmed delays in delivering these features. Senior Vice Presidents Craig Federighi (Software Engineering) and Greg Joswiak (Worldwide Marketing) addressed these delays in an exclusive interview with Joanna Stern from The Wall Street Journal.
Federighi explained the technical challenges: "While we demonstrated functional prototypes, the system wasn't meeting our rigorous quality standards for public release. Reliability remains crucial for our products, and we simply couldn't achieve the necessary stability within our original timeline."
Joswiak emphasized customer experience considerations: "Releasing substandard technology would be worse than delaying. We're unwilling to compromise on quality – this decision protects our users and maintains Apple's reputation for excellence."
Why the Delay Occurred
When questioned about Apple's vast resources falling short, Federighi provided technical context: "Current device automation technology presents significant reliability challenges industry-wide. While our early prototypes showed promise, scaling these capabilities while maintaining Apple-level quality standards proved more complex than anticipated."
The executives confirmed that Apple remains committed to being first-to-market with this technology, but only when it meets their exacting standards. Federighi noted: "We want to establish new benchmarks for reliability in this space."
Updated Timeline
Apple previously indicated the Siri upgrades would arrive "in the coming year." During recent interviews with tech media including Tom's Guide and TechRadar, Joswiak clarified this timeline extends into 2026, reflecting the additional development time required to perfect the technology.
Related Coverage
- Apple delays upgraded Siri: it's taking 'longer than we thought'
- Leaked Apple meeting shows how dire the Siri situation really is
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