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ChatGPT Surges in India, Monetization Lags

ChatGPT Surges in India, Monetization Lags

April 10, 2025
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U.S. tech giants have long seen India's massive and expanding internet community as a key to their growth, and OpenAI is no different. Despite claims of India being one of its fastest-growing markets for ChatGPT, third-party data hints that OpenAI might be facing challenges in converting this growth into revenue.

SensorTower's analytics reveal that since 2023, Indian users have spent around $8 million on ChatGPT subscriptions via in-app purchases. This figure, however, excludes spending through the ChatGPT web app and is dwarfed by the $330 million spent by U.S. users on in-app purchases.

A major hurdle could be the absence of localized pricing in India. The entry-level ChatGPT subscription there is priced at $20 (over ₹1,700) monthly, a steep price for digital services in the Indian market.

When approached for comment, OpenAI did not provide specific insights into its expansion in India but directed us to a post on X by COO Brad Lightcap, stating that India is ChatGPT's fastest-growing market.

While current revenue from India may be modest, the country could become a significant growth engine for OpenAI. CEO Sam Altman has voiced ambitions for OpenAI to reach billions of users, and tapping into India's 950 million internet users could be a crucial step in that direction.

OpenAI seems to recognize this potential, as reports suggest they are in talks with Reliance Jio, India's leading mobile carrier, to broaden ChatGPT's reach.

Meanwhile, ChatGPT's user base in India continues to expand on its own.

ChatGPT downloads and monthly active users in India

Image Credits:Jagmeet Singh / TechCrunch
Appfigures data shows that over 20% of ChatGPT's Android app downloads this year have come from India, partly driven by the buzz around its updated image generator, which gained fame for producing lifelike Ghibli-style art.

To put things in perspective, ChatGPT boasts over 500 million weekly users worldwide.

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Comments (35)
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NicholasAllen
NicholasAllen April 10, 2025 at 12:00:00 AM GMT

ChatGPT is everywhere in India, but it feels like they're struggling to make money off it. I use it a lot, but the ads are getting annoying. They need to figure out a better way to monetize, or it's just going to be another free service that's not sustainable.

KeithGonzález
KeithGonzález April 10, 2025 at 12:00:00 AM GMT

インドではChatGPTがあちこちに見られますが、収益化に苦労しているように感じます。私はよく使っていますが、広告がうるさくなってきました。もっと良い収益化方法を見つける必要があると思います、さもないと持続可能な無料サービスにはならないでしょう。

HaroldJohnson
HaroldJohnson April 10, 2025 at 12:00:00 AM GMT

인도에서는 ChatGPT가 어디에나 있지만, 수익화를 어려워하는 것 같아요. 저는 많이 사용하지만, 광고가 점점 짜증나요. 더 나은 수익화 방법을 찾아야 할 것 같아요, 그렇지 않으면 지속 가능한 무료 서비스가 되지 못할 거예요.

StephenDavis
StephenDavis April 10, 2025 at 12:00:00 AM GMT

ChatGPT está em todos os lugares na Índia, mas parece que estão lutando para monetizar. Eu uso muito, mas os anúncios estão ficando irritantes. Eles precisam encontrar uma maneira melhor de monetizar, ou será apenas mais um serviço gratuito que não é sustentável.

JasonSanchez
JasonSanchez April 10, 2025 at 12:00:00 AM GMT

ChatGPT está por todas partes en India, pero parece que están luchando por monetizarlo. Lo uso mucho, pero los anuncios están volviéndose molestos. Necesitan encontrar una mejor manera de monetizar, o solo será otro servicio gratuito que no es sostenible.

MichaelMartínez
MichaelMartínez April 10, 2025 at 12:00:00 AM GMT

ChatGPT's surge in India is cool and all, but monetization? Not so much. It's like having a party where everyone shows up but no one brings the cash. OpenAI needs to figure out how to turn those numbers into dollars, or it's just a popularity contest. Come on, let's see some action!

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