HomeAI Ads Dominate 2025 Super Bowl
The Super Bowl this year was more than just a football game; it was a showcase for AI in advertising. While the Eagles dominated the field and Kendrick Lamar rocked the halftime show, AI stole the spotlight in several high-profile commercials.
OpenAI
OpenAI made its Super Bowl debut with an ad aimed at introducing ChatGPT to a wider audience. The commercial, their first big marketing push, used a pointillism style with black and white dots to depict historical milestones like the lightbulb's invention, the moon landing, and the first email, culminating in the rise of generative AI. The message? Big achievements start with small steps. But opinions were split; some thought the ad fell flat, while others appreciated it. This mixed reaction isn't surprising, given OpenAI's polarizing nature. The ad follows their recent rebranding, which included a new logo and typeface, and used the same black dot motif in their announcement video.
Google
Google seized the moment to flaunt its Gemini chatbot to millions of viewers. The ad showed a father using the AI to balance preparing for a dream job interview while raising his daughter and teaching her life lessons. It was a heartwarming spot, unlike a previous Google ad on YouTube that stirred some controversy. That ad, set in a Wisconsin cheese mart, aimed to show how small businesses use AI in Google Workspace. But it hit a snag when the Gemini chatbot cited a potentially inaccurate fact about gouda cheese consumption. Google's president of cloud applications, Jerry Dischler, clarified that the data came from cheese.com, but many still questioned its accuracy. The video was later edited to remove the stat. This incident reminds us that even big tech companies can stumble with AI's "hallucinations."
Meta
Meta's ad for its Ray-Ban Meta smart glasses featured Chris Hemsworth, Chris Pratt, and Kris Jenner exploring an art gallery. While Pratt used the AI glasses to learn about the art, Hemsworth humorously ate an expensive banana, referencing a $6.2 million piece by Justin Sun. The ad, starring these celebs, aimed to make the AI wearables more appealing to the public. Mark Zuckerberg reportedly shared that over 1 million Ray-Ban Meta glasses were sold in 2024.
Salesforce
Salesforce's ad, starring Matthew McConaughey, showed how "AI was meant to be." McConaughey races through Heathrow Airport after a last-minute gate change. The ad suggests that using Salesforce's Agentforce platform could have made his journey less stressful.
GoDaddy
GoDaddy highlighted its AI tool, "Airo," designed to help small businesses create professional logos, websites, and social media content. The ad featured Walton Goggins using Airo to promote his "Goggins goggles." Goggins humorously noted that actors are great at pretending, suggesting small business owners can do the same with AI's help.
Cirkul
Cirkul took a playful swipe at AI in its ad, with Adam Devine using an AI assistant to order a water bottle. The AI misunderstood and ordered 100,000 bottles instead, poking fun at AI's unpredictability. The ad also announced a giveaway of 100,000 free bottles to viewers.
Alongside these tech giants, startups like fintech company Ramp, with Philadelphia Eagles' running back Saquon Barkley as an investor, also advertised during the Super Bowl.
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Comments (50)
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![AlbertEvans]()
Die KI-Werbung beim Super Bowl war echt krass! 🏈 Hab das Gefühl, dass die Grenze zwischen echt und generiert immer mehr verschwimmt. Finde es aber auch ein bisschen gruselig, wie schnell sich das durchsetzt. Was denkt ihr, werden nächstes Jahr alle Spots von KI gemacht?
![PaulYoung]()
Mais quel bond en avant pour la pub IA ! 😲 Le coup d'OpenAI est brillant, mais ça donne un peu froid dans le dos de voir à quel point ces technologies deviennent persuasives. Est-ce qu'on va finir par préférer les pubs générées par IA aux vraies marques ? 🧐
![WillieCarter]()
Ces pubs IA pendant le Super Bowl donnent vraiment l'impression que le futur est déjà là ! 😳 Perso, je trouve ça fascinant mais un peu flippant de voir à quelle vitesse cette tech s'intègre partout. Et vous, vous en pensez quoi de cette déferlante ?
![StevenLopez]()
AI ads at the Super Bowl were mind-blowing! OpenAI's debut ad felt like a sci-fi movie trailer. Makes me wonder if AI will soon be directing the whole game! 🤯
![DanielAllen]()
AI ads at the Super Bowl were wild! OpenAI's debut ad blew my mind with its creativity, but I wonder if these AI commercials are getting too invasive. 😅 Still, Kendrick Lamar’s halftime show was the real MVP!
![GaryWilson]()
2025년 슈퍼볼에서 AI 광고가 정말 놀라웠어요! 😲 AI가 광고의 중심에 서 있는 걸 보니 게임의 하이라이트였어요. OpenAI의 광고는 특히 멋졌지만, AI가 광고를 어떻게 변화시키고 있는지 더 보여줬으면 좋겠어요. 그래도 정말 멋졌어요! 하프타임 쇼가 가려졌다고 생각하지 않나요?
The Super Bowl this year was more than just a football game; it was a showcase for AI in advertising. While the Eagles dominated the field and Kendrick Lamar rocked the halftime show, AI stole the spotlight in several high-profile commercials.
OpenAI
OpenAI made its Super Bowl debut with an ad aimed at introducing ChatGPT to a wider audience. The commercial, their first big marketing push, used a pointillism style with black and white dots to depict historical milestones like the lightbulb's invention, the moon landing, and the first email, culminating in the rise of generative AI. The message? Big achievements start with small steps. But opinions were split; some thought the ad fell flat, while others appreciated it. This mixed reaction isn't surprising, given OpenAI's polarizing nature. The ad follows their recent rebranding, which included a new logo and typeface, and used the same black dot motif in their announcement video.
Google seized the moment to flaunt its Gemini chatbot to millions of viewers. The ad showed a father using the AI to balance preparing for a dream job interview while raising his daughter and teaching her life lessons. It was a heartwarming spot, unlike a previous Google ad on YouTube that stirred some controversy. That ad, set in a Wisconsin cheese mart, aimed to show how small businesses use AI in Google Workspace. But it hit a snag when the Gemini chatbot cited a potentially inaccurate fact about gouda cheese consumption. Google's president of cloud applications, Jerry Dischler, clarified that the data came from cheese.com, but many still questioned its accuracy. The video was later edited to remove the stat. This incident reminds us that even big tech companies can stumble with AI's "hallucinations."
Meta
Meta's ad for its Ray-Ban Meta smart glasses featured Chris Hemsworth, Chris Pratt, and Kris Jenner exploring an art gallery. While Pratt used the AI glasses to learn about the art, Hemsworth humorously ate an expensive banana, referencing a $6.2 million piece by Justin Sun. The ad, starring these celebs, aimed to make the AI wearables more appealing to the public. Mark Zuckerberg reportedly shared that over 1 million Ray-Ban Meta glasses were sold in 2024.
Salesforce
Salesforce's ad, starring Matthew McConaughey, showed how "AI was meant to be." McConaughey races through Heathrow Airport after a last-minute gate change. The ad suggests that using Salesforce's Agentforce platform could have made his journey less stressful.
GoDaddy
GoDaddy highlighted its AI tool, "Airo," designed to help small businesses create professional logos, websites, and social media content. The ad featured Walton Goggins using Airo to promote his "Goggins goggles." Goggins humorously noted that actors are great at pretending, suggesting small business owners can do the same with AI's help.
Cirkul
Cirkul took a playful swipe at AI in its ad, with Adam Devine using an AI assistant to order a water bottle. The AI misunderstood and ordered 100,000 bottles instead, poking fun at AI's unpredictability. The ad also announced a giveaway of 100,000 free bottles to viewers.
Alongside these tech giants, startups like fintech company Ramp, with Philadelphia Eagles' running back Saquon Barkley as an investor, also advertised during the Super Bowl.
OpenAI launches safer ChatGPT for teens years after they started using it
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2026 Latest Best Top-rated AI Data Cleaning Tools for quick fixing of missing values and duplicates. This curated list showcases powerful, game-changing solutions that boost productivity significantly. Each option has undergone rigorous real-world tests to ensure reliability. Get a free vs paid comparison and discover the must-try tool that fits your needs best. Explore now at XIX.AI to Unlock your AI edge.
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Die KI-Werbung beim Super Bowl war echt krass! 🏈 Hab das Gefühl, dass die Grenze zwischen echt und generiert immer mehr verschwimmt. Finde es aber auch ein bisschen gruselig, wie schnell sich das durchsetzt. Was denkt ihr, werden nächstes Jahr alle Spots von KI gemacht?
Mais quel bond en avant pour la pub IA ! 😲 Le coup d'OpenAI est brillant, mais ça donne un peu froid dans le dos de voir à quel point ces technologies deviennent persuasives. Est-ce qu'on va finir par préférer les pubs générées par IA aux vraies marques ? 🧐
Ces pubs IA pendant le Super Bowl donnent vraiment l'impression que le futur est déjà là ! 😳 Perso, je trouve ça fascinant mais un peu flippant de voir à quelle vitesse cette tech s'intègre partout. Et vous, vous en pensez quoi de cette déferlante ?
AI ads at the Super Bowl were mind-blowing! OpenAI's debut ad felt like a sci-fi movie trailer. Makes me wonder if AI will soon be directing the whole game! 🤯
AI ads at the Super Bowl were wild! OpenAI's debut ad blew my mind with its creativity, but I wonder if these AI commercials are getting too invasive. 😅 Still, Kendrick Lamar’s halftime show was the real MVP!
2025년 슈퍼볼에서 AI 광고가 정말 놀라웠어요! 😲 AI가 광고의 중심에 서 있는 걸 보니 게임의 하이라이트였어요. OpenAI의 광고는 특히 멋졌지만, AI가 광고를 어떻게 변화시키고 있는지 더 보여줬으면 좋겠어요. 그래도 정말 멋졌어요! 하프타임 쇼가 가려졌다고 생각하지 않나요?
