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Adobe Unveils 'Commercially Safe' AI Video Generator: Here's How to Try It

Adobe Unveils 'Commercially Safe' AI Video Generator: Here's How to Try It

April 19, 2025
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Exploring New Creative Horizons with AI Video Generators

AI video generators are revolutionizing the creative landscape, allowing artists and filmmakers to transform their ideas into dynamic videos with just a simple prompt or image. However, the use of these tools isn't without its challenges, particularly the risk of copyright infringement. Adobe has stepped up to address this concern with their latest innovation, the Firefly Video Generator.

Introducing Adobe's Firefly Video Generator

On Wednesday, Adobe unveiled its Firefly Video Generator, which is now accessible in two exciting formats. Firstly, it's available as a public beta within the new Firefly web application through the Generative Video feature. This allows users to create videos using text prompts or images. Secondly, it's integrated into Adobe Premiere Pro via the Generative Extend feature, which uses AI to add frames to existing footage, enhancing your shots effortlessly.

The Firefly Video model, at the heart of the Generate Video experience, empowers users to create video clips from text or images. It comes equipped with professional-grade customization options, including camera angles and cinematic movements. At launch, the generated videos boast a 1080p resolution, with plans to introduce lower resolution options and professional 4K production soon.

Adobe

Adobe

In Adobe Premiere, the Firefly Video model is accessible through the Generative Extend feature, which is also in beta. This tool helps video editors seamlessly expand clips with AI-generated video and audio that blends perfectly with the original footage. It's a game-changer for filling timeline gaps without the hassle of finding additional b-roll or navigating complex editing processes.

What sets Adobe's Firefly Video model apart from competitors like OpenAI's Sora is its commercial safety. The model is trained on a dataset devoid of copyrighted or trademarked material, ensuring that the generated content is safe for professional use by filmmakers and marketers.

While leveraging AI creation tools, it's crucial to maintain transparency with your audience about using AI to foster trust and mitigate legal risks. Adobe supports this by embedding Content Credentials in all content generated by the Firefly Video Model, serving as a digital nutrition label for the content's composition.

The Firefly Web Application: A Hub for Creativity

Alongside the Generate Video feature, Adobe launched the Firefly web application, a comprehensive platform housing various Firefly tools. This application allows users to engage in AI-driven video and image generation, audio and video translation, and even the creation of professional images from 3D sketches and reference shapes, all in one convenient location.

Adobe Firefly web application

Adobe

Adobe Creative Cloud subscribers will find the Firefly web application particularly useful, as it integrates smoothly with other Creative Cloud applications, ensuring a seamless workflow.

How to Access Adobe Firefly

Adobe has introduced two new subscription plans for Firefly: Firefly Standard and Firefly Pro. The Firefly Standard plan, priced at $9.99 per month, provides users with 2,000 video/audio credits and up to 20 five-second 1080p video generations monthly. For those needing more power, the Firefly Pro plan at $29.99 per month offers 7,000 video/audio credits and up to 70 five-second 1080p video generations monthly.

By launching the Firefly Video Generator, Adobe not only pushes the boundaries of what's possible in video creation but also ensures that creatives can explore these new horizons safely and ethically.

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Comments (25)
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DouglasScott
DouglasScott April 19, 2025 at 12:00:00 AM GMT

Adobe's AI video generator is pretty cool, but it's not perfect. It's great for quick video ideas, but sometimes the output feels a bit off. I wish it had more customization options. Still, it's a handy tool for creatives looking to experiment. Give it a go, but don't expect miracles! 🎥✨

ThomasLewis
ThomasLewis April 19, 2025 at 12:00:00 AM GMT

AdobeのAIビデオジェネレーターはかなりクールですが、完璧ではありません。クイックなビデオのアイデアには良いですが、時々出力が少し違和感があります。もっとカスタマイズのオプションが欲しいです。それでも、創造性を試したいクリエイターにとっては便利なツールです。試してみてください、ただし奇跡は期待しないで!🎥✨

MiaDavis
MiaDavis April 19, 2025 at 12:00:00 AM GMT

Adobe의 AI 비디오 제너레이터는 꽤 멋지지만, 완벽하지는 않아요. 빠른 비디오 아이디어에는 좋지만, 가끔 출력이 조금 어색해요. 더 많은 커스터마이징 옵션이 있었으면 좋겠어요. 그래도 창의성을 실험하고 싶은 크리에이터에게는 유용한 도구예요. 한번 써보세요, 기적은 기대하지 마세요! 🎥✨

JamesMiller
JamesMiller April 19, 2025 at 12:00:00 AM GMT

O gerador de vídeo AI da Adobe é bem legal, mas não é perfeito. É ótimo para ideias rápidas de vídeo, mas às vezes a saída parece um pouco estranha. Gostaria que tivesse mais opções de personalização. Ainda assim, é uma ferramenta útil para criativos que querem experimentar. Experimente, mas não espere milagres! 🎥✨

ScottPerez
ScottPerez April 19, 2025 at 12:00:00 AM GMT

El generador de vídeo AI de Adobe es bastante genial, pero no es perfecto. Es bueno para ideas rápidas de vídeo, pero a veces la salida parece un poco extraña. Ojalá tuviera más opciones de personalización. Aún así, es una herramienta útil para creativos que quieren experimentar. Pruébalo, pero no esperes milagros! 🎥✨

NicholasWhite
NicholasWhite April 19, 2025 at 12:00:00 AM GMT

Adobe's new AI video generator sounds promising, but I'm a bit skeptical about the 'commercially safe' part. It's great for creatives, but I've heard some stories about copyright issues. Still, I'm excited to give it a try and see what kind of magic I can create! 🎥✨

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