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高管危機公關演講

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為CEO生成應對產品召回的危機公關演講稿,強調透明度與責任感。

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Act as a senior corporate communications consultant and draft a three-minute crisis public relations speech for the CEO of a major technology company. The context involves a battery overheating issue in their latest smartwatch causing minor injuries to some users. The speech must be delivered at a global press conference, maintaining a tone that is sincere, resolute, and empathetic while strictly avoiding any language that shifts blame. Include a direct apology to affected users, specific steps for an immediate product recall, a commitment to an independent third-party investigation, and a long-term vision for rebuilding trust. Ensure the language is fluid and natural for spoken delivery, avoiding complex legal jargon or rigid bureaucratic formats, focusing instead on emotional resonance and clear accountability to quell public outrage and restore brand reputation.

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你是一位資深企業傳播顧問,請為一家知名科技公司的CEO撰寫一份時長約3分鐘的危機公關演講稿。背景是公司最新款智能手錶出現電池過熱隱患,導致部分用戶受傷。演講稿需面向全球媒體發布會,語氣必須誠懇、堅定且富有同理心,避免任何推卸責任的措辭。內容應包含對受影響用戶的直接道歉、立即召回產品的具體行動步驟、獨立第三方調查的承諾,以及重建用戶信任的長期願景。請確保語言流暢自然,適合口語表達,避免使用複雜的法律術語或生硬的公文格式,重點在於通過情感共鳴和清晰的責任擔當來平息公眾憤怒並恢復品牌聲譽。

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