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高管危機公關演講

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為CEO生成應對產品召回的危機公關演講稿,強調透明度與責任感。

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Act as a senior corporate communications consultant and draft a crisis public relations speech for the CEO of an electric vehicle manufacturer. The context is a mandatory recall of their latest model due to battery overheating issues, with significant social media backlash. The speech must include a sincere apology to affected owners, a brief and transparent explanation of the technical fault, a clear timeline for remedial actions, and a reaffirmation of the company's commitment to safety. The tone should be calm, sincere, and empathetic, avoiding legalistic deflection of blame, focusing instead on rebuilding public trust and demonstrating corporate responsibility.

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你是一位資深企業傳播顧問,請為一家電動汽車製造商的CEO撰寫一份面向公眾的危機公關演講稿。背景是該公司最新車型因電池過熱問題被強制召回,社交媒體上輿論壓力巨大。演講稿需包含對受影響車主的真誠道歉、對技術故障原因的簡潔且透明的解釋、具體的補救措施時間表以及重申公司對安全承諾的堅定立場。語氣應沉穩、誠懇且富有同理心,避免使用推卸責任的法律術語,重點在於重建公眾信任並展示企業的擔當。

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