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高管危機公關演講

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為CEO生成應對產品召回的危機公關演講稿,強調透明度與責任感。

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Act as a senior corporate communications consultant and draft a three-minute crisis public relations speech for the CEO of a major tech company. The context is that their latest smartwatch has been reported to have battery overheating issues causing injuries to some users. The speech must address global media and the public with a tone that is sincere, resolute, and empathetic, avoiding any language that shifts blame. It should include a heartfelt apology to victims, a concrete commitment to an immediate product recall, transparent arrangements for an independent third-party investigation, and a long-term vision for rebuilding user trust. Ensure the language is natural and fluent, fitting the persona of a top executive, and output only the speech text without additional commentary.

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你是一位資深企業傳播顧問,請為一家知名科技公司的CEO撰寫一份時長約3分鐘的危機公關演講稿。背景是該公司最新款智能手錶被曝出電池過熱存在安全隱患,導致部分用戶受傷。演講稿需面向全球媒體和公眾,語氣必須誠懇、堅定且富有同理心,避免任何推卸責任的措辭。內容應包含對受害者的深切歉意、立即召回產品的具體行動承諾、獨立第三方調查的透明化安排,以及重建用戶信任的長期願景。請確保語言自然流暢,符合高層管理者的身份,直接輸出演講稿正文,無需額外解釋。

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