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为CEO生成应对产品召回的危机公关演讲稿,强调透明度与责任感。
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Act as a senior corporate communications consultant and draft a three-minute crisis public relations speech for the CEO of a major technology company. The context involves a battery overheating issue in their latest smartwatch causing minor injuries to some users. The speech must be delivered at a global press conference, maintaining a tone that is sincere, resolute, and empathetic while strictly avoiding any language that shifts blame. Include a direct apology to affected users, specific steps for an immediate product recall, a commitment to an independent third-party investigation, and a long-term vision for rebuilding trust. Ensure the language is fluid and natural for spoken delivery, avoiding complex legal jargon or rigid bureaucratic formats, focusing instead on emotional resonance and clear accountability to quell public outrage and restore brand reputation.
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你是一位资深企业传播顾问,请为一家知名科技公司的CEO撰写一份时长约3分钟的危机公关演讲稿。背景是公司最新款智能手表出现电池过热隐患,导致部分用户受伤。演讲稿需面向全球媒体发布会,语气必须诚恳、坚定且富有同理心,避免任何推卸责任的措辞。内容应包含对受影响用户的直接道歉、立即召回产品的具体行动步骤、独立第三方调查的承诺,以及重建用户信任的长期愿景。请确保语言流畅自然,适合口语表达,避免使用复杂的法律术语或生硬的公文格式,重点在于通过情感共鸣和清晰的责任担当来平息公众愤怒并恢复品牌声誉。
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