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為CEO生成應對產品召回的危機公關演講稿,強調透明度與責任感。
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Act as a senior corporate communications consultant and draft a crisis public relations speech for the CEO of a well-known technology company. The context is that the company's latest smartwatch has been reported to have battery overheating issues, resulting in injuries to some users. The speech must include a sincere apology to the victims, a brief explanation of the cause, specific steps for an immediate product recall, and measures to improve future quality control. The tone should be solemn, sincere, and resolute, avoiding blame-shifting or excessive legal jargon, aiming to rebuild public trust and demonstrate corporate social responsibility.
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你是一位資深企業傳播顧問,請為一家知名科技公司的CEO起草一份面向公眾的危機公關演講稿。背景是該公司最新發布的智能手錶被曝出電池存在過熱隱患,導致部分用戶受傷。演講稿需包含對受害者的真誠道歉、對問題原因的簡要說明、立即召回產品的具體行動步驟以及未來質量管控的改進措施。語氣應莊重、誠懇且堅定,避免推卸責任或過度使用法律術語,旨在重建公眾信任並展示企業的社會責任感。
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