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為CEO生成應對產品召回的危機公關演講稿,強調透明度與責任感。
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Please draft a crisis public relations speech for the CEO of a well-known technology company, set against the backdrop of negative news regarding their latest smartwatch being reported to cause minor burns due to battery overheating. The speech must include a sincere apology to affected users, a brief technical explanation of the issue (avoiding overly jargon-heavy language), the company's immediate recall measures and full refund plan, and a commitment to strengthening quality control in the future. The tone should be calm, sincere, and empathetic, aiming to rebuild public trust while avoiding blame-shifting or legally defensive phrasing. The total word count should be around 800 words, suitable for a three-minute oral presentation.
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請為一家知名科技公司的CEO撰寫一份面向公衆的危機公關演講稿,背景是公司最新款智能手錶被曝出電池過熱導致輕微燙傷用戶的負面新聞。演講稿需包含對受影響用戶的真誠道歉、對問題原因的簡要技術解釋(避免過度專業術語)、公司立即採取的回收措施及全額退款方案,以及未來加強質量控制的承諾。語氣應沉穩、誠懇且富有同理心,旨在重建公衆信任,避免推卸責任或法律防禦性措辭,總字數控制在800字左右,適合3分鐘口頭陳述。
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