OpenAI is developing a new feature enabling AI to control browsers and applications on behalf of users, directly competing with SpaceX's GrokBot and Meta's Muse. This initiative aims to introduce a tireless digital partner into its ecosystem, handling daily tasks and background collaboration. Simultaneously, OpenAI is exploring a personal AI assistant to counter Meta's offerings. These moves signal OpenAI's strategic expansion into the consumer-level agent market, establishing a competitive encirclement against rivals like GrokBot and Muse by integrating automated collaboration and personal assistance features into its platform.