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ScottGarcía
ScottGarcía
March 26, 2026

Booking Holdings CEO Glenn Fogel warns AI search tools like Google Gemini and OpenAI ChatGPT are marginalizing small hotels by offering too few recommendations. He now supports EU antitrust reviews of AI search results. Booking plans to invest an extra $700 million in 2026 on AI tools and a Connected Travel program to help small hotels adapt and stay competitive.

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