HomeUpgrade Video Action Campaigns to Demand Gen for Enhanced Performance
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Demand Gen campaigns come with more powerful features to help you grow online sales and leads
Learn how to upgrade your Video Action Campaigns to Demand Gen
--------------------------------------------------------------
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
Learn about the key milestones in the Video Action Campaign upgrade process
Here’s what you need to know at each stage of the upgrade:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
Prepare for upgrades with new resources
---------------------------------------
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
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Comments (38)
0/500
![WalterLewis]()
The shift from Video Action to Demand Gen sounds promising for addressing multi-format consumer journeys. As a small biz owner, I really hope the transition tools Google provides are smooth and well-documented. Fingers crossed it doesn’t get overly complex for non-experts! 🤞
![TimothyHill]()
This upgrade sounds promising! Merging Video Action Campaigns with Demand Gen could really spice up ad performance. Excited to see how this plays out in Q2 2025! 🚀
![GeorgeLopez]()
This upgrade sounds promising! Merging Video Action Campaigns with Demand Gen could really spice up how brands connect with shoppers. Excited to see how this plays out in 2025! 🚀
![FrankAllen]()
This tool really steps up the game for video ads! Merging Video Action Campaigns with Demand Gen is a smart move. Can't wait for Q2 2025 to see it in action. My only gripe is the wait time, but I'm sure it'll be worth it! 🚀
![AlbertLee]()
¡Esta herramienta realmente eleva el juego para los anuncios de video! Fusionar las Campañas de Acción de Video con la Generación de Demanda es una jugada inteligente. No puedo esperar al Q2 de 2025 para verla en acción. Mi única queja es el tiempo de espera, pero estoy seguro de que valdrá la pena! 🚀
![RichardJackson]()
ビデオ広告のレベルが上がるこのツール、素晴らしいですね！ビデオアクションキャンペーンとデマンドジェンを統合するのは賢い戦略です。2025年Q2が待ち遠しいです。唯一の不満は待ち時間ですが、きっと価値があるでしょう！🚀
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
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The shift from Video Action to Demand Gen sounds promising for addressing multi-format consumer journeys. As a small biz owner, I really hope the transition tools Google provides are smooth and well-documented. Fingers crossed it doesn’t get overly complex for non-experts! 🤞
This upgrade sounds promising! Merging Video Action Campaigns with Demand Gen could really spice up ad performance. Excited to see how this plays out in Q2 2025! 🚀
This upgrade sounds promising! Merging Video Action Campaigns with Demand Gen could really spice up how brands connect with shoppers. Excited to see how this plays out in 2025! 🚀
This tool really steps up the game for video ads! Merging Video Action Campaigns with Demand Gen is a smart move. Can't wait for Q2 2025 to see it in action. My only gripe is the wait time, but I'm sure it'll be worth it! 🚀
¡Esta herramienta realmente eleva el juego para los anuncios de video! Fusionar las Campañas de Acción de Video con la Generación de Demanda es una jugada inteligente. No puedo esperar al Q2 de 2025 para verla en acción. Mi única queja es el tiempo de espera, pero estoy seguro de que valdrá la pena! 🚀
ビデオ広告のレベルが上がるこのツール、素晴らしいですね！ビデオアクションキャンペーンとデマンドジェンを統合するのは賢い戦略です。2025年Q2が待ち遠しいです。唯一の不満は待ち時間ですが、きっと価値があるでしょう！🚀
