Upgrade Video Action Campaigns to Demand Gen for Enhanced Performance
April 10, 2025
LawrencePerez
24
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Demand Gen campaigns come with more powerful features to help you grow online sales and leads
Learn how to upgrade your Video Action Campaigns to Demand Gen
--------------------------------------------------------------
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
Learn about the key milestones in the Video Action Campaign upgrade process
Here’s what you need to know at each stage of the upgrade:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
Prepare for upgrades with new resources
---------------------------------------
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
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Comments (25)
0/200
![BruceBrown]()
BruceBrown
April 10, 2025 at 10:04:20 AM GMT
This tool is a lifesaver for advertisers! Merging Video Action Campaigns with Demand Gen is genius. It's gonna make my job so much easier come Q2 2025. Can't wait to see how it boosts my campaign performance. Only wish it was available sooner!
0
![JamesCarter]()
JamesCarter
April 10, 2025 at 6:31:13 PM GMT
ビデオアクションキャンペーンとデマンドジェンを統合するなんて素晴らしいアイデア！2025年Q2から使えるのが楽しみです。ただ、もう少し早く使いたかったですね。広告効果が上がるといいな。
0
![JonathanDavis]()
JonathanDavis
April 11, 2025 at 12:36:26 PM GMT
광고주들에게는 정말 도움이 될 것 같아요! 비디오 액션 캠페인과 데マンド 젠을 합친 아이디어가 천재적이에요. 2025년 Q2부터 사용할 수 있어서 기대가 커요. 조금 더 빨리 사용할 수 있었으면 좋겠어요.
0
![JasonAnderson]()
JasonAnderson
April 10, 2025 at 9:37:06 AM GMT
Ferramenta incrível para anunciantes! A ideia de combinar Campanhas de Ação em Vídeo com Geração de Demanda é genial. Mal posso esperar para usar em Q2 de 2025. Só queria que estivesse disponível mais cedo!
0
![GaryWalker]()
GaryWalker
April 11, 2025 at 12:26:28 PM GMT
¡Esta herramienta es un salvavidas para los anunciantes! La fusión de Campañas de Acción en Video con Generación de Demanda es genial. Va a facilitar mucho mi trabajo en Q2 de 2025. ¡Ojalá estuviera disponible antes!
0
![AnthonyMartinez]()
AnthonyMartinez
April 14, 2025 at 6:07:01 PM GMT
Just tried the Upgrade Video Action Campaigns to Demand Gen tool, and wow, it's a game-changer! It's like my ads got a superpower boost. The integration feels seamless, but I wish it was a bit more user-friendly for beginners. Excited to see how it performs come Q2 2025!
0
April 10, 2025
LawrencePerez
24
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
Debates over AI benchmarking have reached Pokémon
Even the beloved world of Pokémon isn't immune to the drama surrounding AI benchmarks. A recent viral post on X stirred up quite the buzz, claiming that Google's latest Gemini model had outpaced Anthropic's leading Claude model in the classic Pokémon video game trilogy. According to the post, Gemini
Top 10 AI Marketing Tools for April 2025
Artificial intelligence (AI) is shaking up industries left and right, and marketing is no exception. From small startups to big corporations, businesses are increasingly turning to AI marketing tools to boost their brand visibility and drive their growth. Incorporating these tools into your business
Wikipedia is giving AI developers its data to fend off bot scrapers
Wikipedia's New Strategy to Manage AI Data Scraping
Wikipedia, through the Wikimedia Foundation, is taking a proactive step to manage the impact of AI data scraping on its servers. On Wednesday, they announced a collaboration with Kaggle, a platform owned by Google and dedicated to data science and
April 10, 2025 at 10:04:20 AM GMT
This tool is a lifesaver for advertisers! Merging Video Action Campaigns with Demand Gen is genius. It's gonna make my job so much easier come Q2 2025. Can't wait to see how it boosts my campaign performance. Only wish it was available sooner!
0
April 10, 2025 at 6:31:13 PM GMT
ビデオアクションキャンペーンとデマンドジェンを統合するなんて素晴らしいアイデア！2025年Q2から使えるのが楽しみです。ただ、もう少し早く使いたかったですね。広告効果が上がるといいな。
0
April 11, 2025 at 12:36:26 PM GMT
광고주들에게는 정말 도움이 될 것 같아요! 비디오 액션 캠페인과 데マンド 젠을 합친 아이디어가 천재적이에요. 2025년 Q2부터 사용할 수 있어서 기대가 커요. 조금 더 빨리 사용할 수 있었으면 좋겠어요.
0
April 10, 2025 at 9:37:06 AM GMT
Ferramenta incrível para anunciantes! A ideia de combinar Campanhas de Ação em Vídeo com Geração de Demanda é genial. Mal posso esperar para usar em Q2 de 2025. Só queria que estivesse disponível mais cedo!
0
April 11, 2025 at 12:26:28 PM GMT
¡Esta herramienta es un salvavidas para los anunciantes! La fusión de Campañas de Acción en Video con Generación de Demanda es genial. Va a facilitar mucho mi trabajo en Q2 de 2025. ¡Ojalá estuviera disponible antes!
0
April 14, 2025 at 6:07:01 PM GMT
Just tried the Upgrade Video Action Campaigns to Demand Gen tool, and wow, it's a game-changer! It's like my ads got a superpower boost. The integration feels seamless, but I wish it was a bit more user-friendly for beginners. Excited to see how it performs come Q2 2025!
0
