Upgrade Video Action Campaigns to Demand Gen for Enhanced Performance
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Demand Gen campaigns come with more powerful features to help you grow online sales and leads
Learn how to upgrade your Video Action Campaigns to Demand Gen
--------------------------------------------------------------
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
Learn about the key milestones in the Video Action Campaign upgrade process
Here’s what you need to know at each stage of the upgrade:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
Prepare for upgrades with new resources
---------------------------------------
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
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Comments (30)
0/200
![BruceBrown]()
BruceBrown
April 10, 2025 at 12:00:00 AM GMT
This tool is a lifesaver for advertisers! Merging Video Action Campaigns with Demand Gen is genius. It's gonna make my job so much easier come Q2 2025. Can't wait to see how it boosts my campaign performance. Only wish it was available sooner!
0
![JamesCarter]()
JamesCarter
April 11, 2025 at 12:00:00 AM GMT
ビデオアクションキャンペーンとデマンドジェンを統合するなんて素晴らしいアイデア！2025年Q2から使えるのが楽しみです。ただ、もう少し早く使いたかったですね。広告効果が上がるといいな。
0
![JonathanDavis]()
JonathanDavis
April 11, 2025 at 12:00:00 AM GMT
광고주들에게는 정말 도움이 될 것 같아요! 비디오 액션 캠페인과 데マンド 젠을 합친 아이디어가 천재적이에요. 2025년 Q2부터 사용할 수 있어서 기대가 커요. 조금 더 빨리 사용할 수 있었으면 좋겠어요.
0
![JasonAnderson]()
JasonAnderson
April 10, 2025 at 12:00:00 AM GMT
Ferramenta incrível para anunciantes! A ideia de combinar Campanhas de Ação em Vídeo com Geração de Demanda é genial. Mal posso esperar para usar em Q2 de 2025. Só queria que estivesse disponível mais cedo!
0
![GaryWalker]()
GaryWalker
April 11, 2025 at 12:00:00 AM GMT
¡Esta herramienta es un salvavidas para los anunciantes! La fusión de Campañas de Acción en Video con Generación de Demanda es genial. Va a facilitar mucho mi trabajo en Q2 de 2025. ¡Ojalá estuviera disponible antes!
0
![AnthonyMartinez]()
AnthonyMartinez
April 15, 2025 at 12:00:00 AM GMT
Just tried the Upgrade Video Action Campaigns to Demand Gen tool, and wow, it's a game-changer! It's like my ads got a superpower boost. The integration feels seamless, but I wish it was a bit more user-friendly for beginners. Excited to see how it performs come Q2 2025!
0
In today's market, consumers crave content in multiple formats when they're checking out, comparing, and buying new stuff. To help advertisers tap into this growing demand and boost their growth, we're merging the best of Video Action Campaigns with Demand Gen. Come Q2 2025, Video Action Campaigns, or what you might know as video conversion campaigns, will transform into Demand Gen campaigns.
If you're currently using Video Action Campaigns, you can supercharge your results by jumping on the multi-format bandwagon with Demand Gen right now. Those who've thrown both video and image assets into Demand Gen have seen a 20% bump in conversions at the same cost per action compared to those sticking with just video assets.1 Plus, you'll get a bunch of cool new features with Demand Gen to really ramp up your game:
- Broader reach: Connect with up to 3 billion monthly users2 by not just sticking to YouTube but also spreading across Discover and Gmail.
- Customized, multi-format storytelling: Mix video and image ads in a single campaign and dive deep into format-specific insights for better creative tweaking. You can also spice things up with partnership ads through BrandConnect, bringing the flair of creators right into your campaigns. Use creative preferences to decide where your video ads pop up, ensuring they hit the right spots. For instance, if you've crafted an ad with a creator that's a hit on YouTube Shorts, you can make sure it shows up there more often.
- More targeted audiences: With Lookalike segments, you can reach folks who are similar to your existing fans, expanding your audience effectively.
We're also bringing over the favorite features from Video Action Campaigns to Demand Gen. Omnichannel bidding will be in beta soon, you'll be able to buy Demand Gen campaigns through Display and Video 360 starting in October, and third-party verification with YouTube brand safety partners and Google video partners is now part of Demand Gen. And don't worry, your existing video assets will perform just as well in Demand Gen—advertisers running only video ads in Demand Gen have seen similar conversion rates at similar costs per action as with Video Action Campaigns.3
Here’s a sneak peek at the upgrade process in Google Ads to help you get ready and set your campaigns up for success:
- Right now, we highly recommend you start running Demand Gen campaigns instead of Video Action Campaigns. You can either create new Demand Gen campaigns from scratch or use our handy copy-and-paste tool to duplicate your Video Action Campaign settings into new Demand Gen campaigns. This tool will be available to all advertisers in the coming months.
- Come early 2025, we'll roll out a migration tool to help you manually upgrade your Video Action Campaigns to Demand Gen, smoothly transferring your historical settings and insights for consistent performance. If you want to dive into new Demand Gen features like Lookalike segments or image ads, it's better to create new Demand Gen campaigns rather than using the migration tool. Check out our FAQ page for more details.
- Starting in March 2025, you won't be able to create new Video Action Campaigns in Google Ads. To make the transition smooth, start getting to know Demand Gen campaigns now.
- By Q2 2025, any remaining Video Action Campaigns will automatically be upgraded to Demand Gen in Google Ads. We'll give you a heads-up before any changes happen. Once the automatic upgrades are done, Video Action Campaigns will no longer be an option in Google Ads.
For more on the upgrade process and timeline, check out the details for Display & Video 360.
Advertisers are seeing great results with multi-format storytelling:
DoorDash, a U.S.-based online food delivery platform, gave Demand Gen a try and saw their conversion rate jump 15 times higher at a 50% more efficient cost per action than with Video Action Campaigns. Working with Kepler, DoorDash mixed image and video assets to make a bigger splash across Google and YouTube's visually rich spaces.
In the coming months, we'll keep you posted with more info and updates throughout the upgrade process, starting with a webinar this month. You'll get the lowdown from our product experts on tips and insights for upgrading Video Action Campaigns to Demand Gen, and we'll tackle all your burning questions. Keep an eye on @GoogleAds for the latest updates.
You can also swing by the Google Ads Help Center to learn more about Demand Gen and start creating new Demand Gen campaigns with our creative excellence guide and best practices guide. Got questions? Our FAQ page has the answers.
亿万富翁讨论在本周AI更新中自动化取代工作
大家好，欢迎回到TechCrunch的AI通讯！如果您尚未订阅，可以在这里注册，每周三直接送达您的收件箱。我们上周稍作休息，但原因充分——AI新闻周期火爆，很大程度上归功于中国AI公司DeepSeek的突然崛起。这段时间真是旋风般忙碌，但我们现在回来了，正好为您带来OpenAI的最新动态。周末，OpenAI首席执行官Sam Altman在东京停留，与SoftBank掌门人孙正义会面。SoftBan
YouTube TV改版新增多画面功能
YouTube将多视图功能扩展至体育赛事之外——这些新变化即将到来喜欢同时观看多个直播流但厌倦了仅限于"疯狂三月"或"NFL周日门票"？好消息——YouTube正在为非体育内容推出可自定义的多视图功能，该功能即将面向YouTube TV订阅用户开放。打造专属多屏观看体验YouTube确认未来几周内，小规模测试用户将能自由组合选定的非体育频道进行多屏观看。公司
NotebookLM应用上线：AI驱动的知识工具
NotebookLM移动端上线：您的人工智能研究助手现已登陆安卓和iOS平台 NotebookLM的受欢迎程度令我们惊叹不已——数百万用户已将其作为处理复杂信息的首选工具。但有一个问题被反复提及："我们什么时候能在移动端使用NotebookLM？" 现在，等待结束了！🎉 NotebookLM移动应用现已登陆安卓和iOS平台，将AI辅助学习的强大功能装进您
April 10, 2025 at 12:00:00 AM GMT
This tool is a lifesaver for advertisers! Merging Video Action Campaigns with Demand Gen is genius. It's gonna make my job so much easier come Q2 2025. Can't wait to see how it boosts my campaign performance. Only wish it was available sooner!
0
April 11, 2025 at 12:00:00 AM GMT
ビデオアクションキャンペーンとデマンドジェンを統合するなんて素晴らしいアイデア！2025年Q2から使えるのが楽しみです。ただ、もう少し早く使いたかったですね。広告効果が上がるといいな。
0
April 11, 2025 at 12:00:00 AM GMT
광고주들에게는 정말 도움이 될 것 같아요! 비디오 액션 캠페인과 데マンド 젠을 합친 아이디어가 천재적이에요. 2025년 Q2부터 사용할 수 있어서 기대가 커요. 조금 더 빨리 사용할 수 있었으면 좋겠어요.
0
April 10, 2025 at 12:00:00 AM GMT
Ferramenta incrível para anunciantes! A ideia de combinar Campanhas de Ação em Vídeo com Geração de Demanda é genial. Mal posso esperar para usar em Q2 de 2025. Só queria que estivesse disponível mais cedo!
0
April 11, 2025 at 12:00:00 AM GMT
¡Esta herramienta es un salvavidas para los anunciantes! La fusión de Campañas de Acción en Video con Generación de Demanda es genial. Va a facilitar mucho mi trabajo en Q2 de 2025. ¡Ojalá estuviera disponible antes!
0
April 15, 2025 at 12:00:00 AM GMT
Just tried the Upgrade Video Action Campaigns to Demand Gen tool, and wow, it's a game-changer! It's like my ads got a superpower boost. The integration feels seamless, but I wish it was a bit more user-friendly for beginners. Excited to see how it performs come Q2 2025!
0
