TikTok One: New AI-Powered Creator Marketplace Launched
April 10, 2025
AlbertThomas
28
TikTok's gearing up to close down its Creator Marketplace, and they've let businesses and creators know through an email. This platform, which hooks up brands with creators for ad collabs and other sponsorships, won't be accepting new creator invites or starting new campaigns come Saturday, according to the company.
Come April 1, the Creator Marketplace will be history, and anyone trying to visit the site will be sent over to the new TikTok One creative platform instead.
Even though the standalone marketplace is on its way out, TikTok's still got plans to keep brands and creators connected through TikTok One. Plus, this new service is set to help video creators get inspired, keep up with trends, and link up with other pros to craft those "native-looking" TikTok videos for their ad campaigns.
The site's got a TikTok trend tracker that highlights the top trends, user-generated content, creators, hashtags, and songs. It also dishes out advice on how to make the most of TikTok's creative tools, ad products, and business accounts, and more.
AI's playing a big role in TikTok One, too.
As part of this shift, TikTok's Video Generator tool, where folks could upload videos and add music, is also shutting down. The tool won't be available on the TikTok Creative Center after Friday, the website says.
Instead, users are being pointed towards TikTok's AI-powered Symphony Creative Studio.
Over there, marketers can tap into a new AI assistant called the Symphony Assistant. It can help them sum up trends, whip up TikTok-native scripts, brainstorm ideas, and more. They can also make TikTok-style videos using AI inputs. Sometimes, the AI might remix the brand's existing footage, and other times, it might use digital avatars to pitch the product.
Videos can be jazzed up with captions, voices, music, and stickers, and even translated into other languages.
The AI-powered Symphony features also reach into TikTok's Ads Manager, where marketers can whip up ads with just a few inputs and then fine-tune them with the suggestions given. They can also make more tweaks using other AI-powered features.
Another handy tool, the Script Generator, can churn out a TikTok video script once the advertiser pops in details like the product name, description, and industry, among other things.
Before the standalone Creator Marketplace shuts down, TikTok's nudging advertisers to move their data from the site (or another dashboard called the TikTok Creative Challenge) over to TikTok One.
The company first spilled the beans about moving the Creator Marketplace to TikTok One back in May last year.
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Comments (35)
0/200
![WalterWilliams]()
WalterWilliams
April 10, 2025 at 2:09:38 PM GMT
TikTok One sounded promising, but it's shutting down? Bummer! It was a cool idea to connect creators with brands. I got a few gigs from it, but the platform was a bit clunky. Hope they relaunch with better features. Guess I'll have to find another way to get sponsored!
0
![RalphBaker]()
RalphBaker
April 10, 2025 at 2:09:38 PM GMT
TikTok Oneは有望に聞こえましたが、終了するんですか？残念ですね！クリエイターとブランドを結びつけるアイデアは良かったです。私もそこからいくつかの仕事を得ましたが、プラットフォームは少し使いにくかったです。もっと良い機能で再開してくれることを願っています。スポンサーを探す他の方法を見つけないと！
0
![JoseMiller]()
JoseMiller
April 10, 2025 at 2:09:38 PM GMT
TikTok One은 유망해 보였는데, 종료된다고요? 아쉽네요! 크리에이터와 브랜드를 연결하는 아이디어는 좋았어요. 여기서 몇 가지 일자리를 얻었지만, 플랫폼이 조금 불편했어요. 더 나은 기능으로 재런칭해주길 바랍니다. 스폰서를 찾을 다른 방법을 찾아야겠네요!
0
![GeorgeTaylor]()
GeorgeTaylor
April 10, 2025 at 2:09:38 PM GMT
TikTok One parecia promissor, mas vai fechar? Que pena! Era uma ideia legal para conectar criadores com marcas. Consegui alguns trabalhos por lá, mas a plataforma era um pouco desajeitada. Espero que relancem com melhores recursos. Acho que terei que encontrar outra maneira de conseguir patrocínios!
0
![WalterThomas]()
WalterThomas
April 10, 2025 at 2:09:38 PM GMT
TikTok One sonaba prometedor, ¿pero se va a cerrar? ¡Qué lástima! Era una buena idea para conectar creadores con marcas. Obtuve algunos trabajos de allí, pero la plataforma era un poco torpe. Espero que la relancen con mejores características. Supongo que tendré que buscar otra forma de conseguir patrocinios.
0
![AnthonyMartinez]()
AnthonyMartinez
April 10, 2025 at 10:24:02 PM GMT
TikTok One sounds like a cool idea, but it's a bummer that they're shutting down the old Creator Marketplace. I've used it a few times, and it was pretty handy for connecting with brands. Hope the new platform will be even better, but it's a bit of a hassle to switch over. Fingers crossed!
0
April 10, 2025
AlbertThomas
28
TikTok's gearing up to close down its Creator Marketplace, and they've let businesses and creators know through an email. This platform, which hooks up brands with creators for ad collabs and other sponsorships, won't be accepting new creator invites or starting new campaigns come Saturday, according to the company.
Come April 1, the Creator Marketplace will be history, and anyone trying to visit the site will be sent over to the new TikTok One creative platform instead.
Even though the standalone marketplace is on its way out, TikTok's still got plans to keep brands and creators connected through TikTok One. Plus, this new service is set to help video creators get inspired, keep up with trends, and link up with other pros to craft those "native-looking" TikTok videos for their ad campaigns.
The site's got a TikTok trend tracker that highlights the top trends, user-generated content, creators, hashtags, and songs. It also dishes out advice on how to make the most of TikTok's creative tools, ad products, and business accounts, and more.
AI's playing a big role in TikTok One, too.
As part of this shift, TikTok's Video Generator tool, where folks could upload videos and add music, is also shutting down. The tool won't be available on the TikTok Creative Center after Friday, the website says.
Instead, users are being pointed towards TikTok's AI-powered Symphony Creative Studio.
Over there, marketers can tap into a new AI assistant called the Symphony Assistant. It can help them sum up trends, whip up TikTok-native scripts, brainstorm ideas, and more. They can also make TikTok-style videos using AI inputs. Sometimes, the AI might remix the brand's existing footage, and other times, it might use digital avatars to pitch the product.
Videos can be jazzed up with captions, voices, music, and stickers, and even translated into other languages.
The AI-powered Symphony features also reach into TikTok's Ads Manager, where marketers can whip up ads with just a few inputs and then fine-tune them with the suggestions given. They can also make more tweaks using other AI-powered features.
Another handy tool, the Script Generator, can churn out a TikTok video script once the advertiser pops in details like the product name, description, and industry, among other things.
Before the standalone Creator Marketplace shuts down, TikTok's nudging advertisers to move their data from the site (or another dashboard called the TikTok Creative Challenge) over to TikTok One.
The company first spilled the beans about moving the Creator Marketplace to TikTok One back in May last year.
YouTube Backs 'No Fakes Act' to Combat Unauthorized AI Replicas
Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN) are once again pushing forward their Nurture Originals, Foster Art, and Keep Entertainment Safe, or NO FAKES, Act. This legislation aims to set clear rules about creating AI-generated copies of someone's face, name, or voice. After being introd
Movie Studios Financially Benefit from AI-Generated Content on YouTube
It's come to light that some Hollywood giants, including Warner Bros. Discovery, Paramount, and Sony Pictures, are apparently making a quick buck off AI-generated fake movie trailers on YouTube. Instead of cracking down on these misleading videos, they're reportedly redirecting the ad revenue to the
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Canva is shaking things up with its latest rollout of generative AI-powered workspace tools, aiming to pack everything Microsoft, Google, and Adobe offer into one convenient platform. The revamped Visual Suite is merging Canva's design and productivity tools into a streamlined interface, while intro
April 10, 2025 at 2:09:38 PM GMT
TikTok One sounded promising, but it's shutting down? Bummer! It was a cool idea to connect creators with brands. I got a few gigs from it, but the platform was a bit clunky. Hope they relaunch with better features. Guess I'll have to find another way to get sponsored!
0
April 10, 2025 at 2:09:38 PM GMT
TikTok Oneは有望に聞こえましたが、終了するんですか？残念ですね！クリエイターとブランドを結びつけるアイデアは良かったです。私もそこからいくつかの仕事を得ましたが、プラットフォームは少し使いにくかったです。もっと良い機能で再開してくれることを願っています。スポンサーを探す他の方法を見つけないと！
0
April 10, 2025 at 2:09:38 PM GMT
TikTok One은 유망해 보였는데, 종료된다고요? 아쉽네요! 크리에이터와 브랜드를 연결하는 아이디어는 좋았어요. 여기서 몇 가지 일자리를 얻었지만, 플랫폼이 조금 불편했어요. 더 나은 기능으로 재런칭해주길 바랍니다. 스폰서를 찾을 다른 방법을 찾아야겠네요!
0
April 10, 2025 at 2:09:38 PM GMT
TikTok One parecia promissor, mas vai fechar? Que pena! Era uma ideia legal para conectar criadores com marcas. Consegui alguns trabalhos por lá, mas a plataforma era um pouco desajeitada. Espero que relancem com melhores recursos. Acho que terei que encontrar outra maneira de conseguir patrocínios!
0
April 10, 2025 at 2:09:38 PM GMT
TikTok One sonaba prometedor, ¿pero se va a cerrar? ¡Qué lástima! Era una buena idea para conectar creadores con marcas. Obtuve algunos trabajos de allí, pero la plataforma era un poco torpe. Espero que la relancen con mejores características. Supongo que tendré que buscar otra forma de conseguir patrocinios.
0
April 10, 2025 at 10:24:02 PM GMT
TikTok One sounds like a cool idea, but it's a bummer that they're shutting down the old Creator Marketplace. I've used it a few times, and it was pretty handy for connecting with brands. Hope the new platform will be even better, but it's a bit of a hassle to switch over. Fingers crossed!
0
