HomePebble Reclaims Its Original Brand Name After Legal Battle
The Return of Pebble: Name and All
Pebble enthusiasts can rejoice - the beloved smartwatch brand isn't just making a comeback, it's reclaiming its iconic name. "We've successfully regained the Pebble trademark, which honestly surprised me with how smoothly it went," reveals Eric Migicovsky, CEO of Core Devices, in a company blog update. This means the previously announced Core 2 Duo will now officially be called Pebble 2 Duo, while Core Time 2 becomes Pebble Time 2.
A Smartwatch Pioneer
For those who need a refresher, Pebble was among the first true smartwatches to capture tech lovers' imaginations. Despite developing a devoted following, the company struggled to compete against tech titans like Fitbit, Apple, and Samsung in the wearables market.
The Journey Back
After Pebble's acquisition by Fitbit in 2016 for $23 million, Google later purchased Fitbit - a crucial detail because Google subsequently open-sourced Pebble's software. Earlier this year, Migicovsky announced plans to revive the brand, though initially without the Pebble trademark, resulting in temporary "Core" naming.
More Than Just a Name
Securing the original Pebble branding carries both practical and emotional significance. Beyond simplifying consumer recognition (since everyone would naturally call them "new Pebbles" anyway), it properly honors Pebble's passionate community.
"Now that we've recovered the Pebble trademark, developers can once again use the Pebble name for related projects," Migicovsky notes, acknowledging the brand's history of community-driven innovation. During Pebble's absence, dedicated fans maintained an underground movement called Rebble to keep their devices functional - proof of the brand's enduring legacy.
Related Coverage
- Eric Migicovsky demonstrates the new Pebble 2 Duo smartwatch
- The original Pebble smartwatch revival announcement
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Comments (3)
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![HarryLewis]()
やっと元の名前を取り戻したんだね！スマートウォッチ市場が飽和している今、復活したPebbleはどんなアピールポイントがあるんだろう。技術面の進化だけでなく、倫理的な素材調達とか長寿命設計にこそ独自性を出してほしいな🍀
![WillieAnderson]()
Pebble이 상표권 소송 끝에 이름을 되찾다니, 이게 진짜 가능한 일이야?? 😲 전에 쓰던 Pebble 시계가 세월이 지나도 아직 작동해서 신기했는데, 브랜드 자체가 부활하는 건 또 다른 레벨이네요. 혹시 새 모델도 출시할 계획이 있을까요? 아니면 그냥 이름만 되찾은 건가? #Pebble컴백
![EricAllen]()
Enfin une marque qui se bat pour son identité ! 💪 Mais bon… est-ce qu’ils reviendront vraiment avec des montres innovantes ou juste pour faire du buzz ? J’attend de voir les specs avant de trop m’emballer.
The Return of Pebble: Name and All
Pebble enthusiasts can rejoice - the beloved smartwatch brand isn't just making a comeback, it's reclaiming its iconic name. "We've successfully regained the Pebble trademark, which honestly surprised me with how smoothly it went," reveals Eric Migicovsky, CEO of Core Devices, in a company blog update. This means the previously announced Core 2 Duo will now officially be called Pebble 2 Duo, while Core Time 2 becomes Pebble Time 2.
A Smartwatch Pioneer
For those who need a refresher, Pebble was among the first true smartwatches to capture tech lovers' imaginations. Despite developing a devoted following, the company struggled to compete against tech titans like Fitbit, Apple, and Samsung in the wearables market.
The Journey Back
After Pebble's acquisition by Fitbit in 2016 for $23 million, Google later purchased Fitbit - a crucial detail because Google subsequently open-sourced Pebble's software. Earlier this year, Migicovsky announced plans to revive the brand, though initially without the Pebble trademark, resulting in temporary "Core" naming.
More Than Just a Name
Securing the original Pebble branding carries both practical and emotional significance. Beyond simplifying consumer recognition (since everyone would naturally call them "new Pebbles" anyway), it properly honors Pebble's passionate community.
"Now that we've recovered the Pebble trademark, developers can once again use the Pebble name for related projects," Migicovsky notes, acknowledging the brand's history of community-driven innovation. During Pebble's absence, dedicated fans maintained an underground movement called Rebble to keep their devices functional - proof of the brand's enduring legacy.
Related Coverage
- Eric Migicovsky demonstrates the new Pebble 2 Duo smartwatch
- The original Pebble smartwatch revival announcement
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やっと元の名前を取り戻したんだね！スマートウォッチ市場が飽和している今、復活したPebbleはどんなアピールポイントがあるんだろう。技術面の進化だけでなく、倫理的な素材調達とか長寿命設計にこそ独自性を出してほしいな🍀
Pebble이 상표권 소송 끝에 이름을 되찾다니, 이게 진짜 가능한 일이야?? 😲 전에 쓰던 Pebble 시계가 세월이 지나도 아직 작동해서 신기했는데, 브랜드 자체가 부활하는 건 또 다른 레벨이네요. 혹시 새 모델도 출시할 계획이 있을까요? 아니면 그냥 이름만 되찾은 건가? #Pebble컴백
Enfin une marque qui se bat pour son identité ! 💪 Mais bon… est-ce qu’ils reviendront vraiment avec des montres innovantes ou juste pour faire du buzz ? J’attend de voir les specs avant de trop m’emballer.
