How to use SEO tools effectively?

TL;DR:

• GEO platforms monitor brand visibility within AI answer engines, moving beyond traditional search rankings
• Pricing structures vary widely, with per-seat and per-domain fees accumulating quickly for agencies handling multiple clients
• Peec AI tops this list due to its scalable pricing, complimentary pitch workspaces, and an Actions module included in every plan
• Selecting the right platform hinges on agency size, client volume, and the depth of GEO data integration required for reporting

Generative search has fundamentally shifted where brand visibility is won or lost. AI answer engines now stand between a user's query and your client's website, and agencies that grasp this shift are already gaining ground. We analyzed the top GEO platforms available in 2026 to help you identify the ideal tool for tracking, enhancing, and reporting AI search visibility across your client portfolio.

How We Established This Ranking

We assessed four AI search visibility platforms based on criteria critical to SEO agencies managing multiple client accounts: pricing model scalability, per-project flexibility, LLM coverage, data quality, and the availability of actionable recommendations beyond raw monitoring data. Our team tested each platform hands-on, reviewing live tracking outputs, agency workflow features, and reporting capabilities.

Comparison Table

1. Peec AI

Peec AI stands out as the leading AI search visibility platform for SEO agencies, purpose-built for GEO rather than retrofitted onto a traditional SEO suite. Backed by $29M in total funding and trusted by clients including Chanel, TUI, and DEPT, it tracks brand visibility, sentiment, and position across seven LLMs on every paid plan and surfaces prioritized next steps via its Actions module. Peec AI is already considered one of the best agency GEO platforms of 2026.

Pricing:

• Brand plans: Starter $95/month (50 prompts), Pro $245/month (150 prompts), Advanced $495/month (350 prompts, Looker Studio/GA/GSC integrations)
• Agency plans: Essential $245/month (10,000 credits), Growth $495/month (25,000 credits), Scale $795/month (65,000 credits, multi-country)
• Enterprise/Comprehensive: Custom: all models, unlimited projects, API, SSO
• 7-day free trial; no per-seat costs on any plan

Services:

• Visibility, sentiment, and position tracking across ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Gemini, and Grok
• Actions module with prioritized content, source, and citation gap recommendations
• Competitor benchmarking and prompt intelligence
• Source type classification and citation analysis
• Free pitch workspaces on all agency plans
• Looker Studio/GA/GSC integrations; Enterprise API (27+ endpoints, beta)

LinkedIn: https://www.linkedin.com/company/peec-ai/

2. Otterly.AI

Otterly.AI is an AI search monitoring platform aimed at smaller agencies and budget-conscious teams entering GEO. It covers four core answer engines on base plans and adds Google AI Mode and Gemini as paid add-ons, with a GEO Audit tool and Brand SWOT analysis rounding out its feature set. Used by 20,000+ marketing professionals and recognized as a Gartner Cool Vendor in 2025, it offers a structured starting point for teams new to AI visibility tracking.

Pricing:

• Lite: $29/month (15 prompts); Standard: $189/month (100 prompts, Looker Studio); Premium: $422/month (400 prompts)
• Google AI Mode and Gemini available as add-ons on lower plans
• Additional 100 prompts available for $99/batch
• 14-day free trial available

Services:

• AI search monitoring across Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot
• GEO Audit tool with 25+ on-page evaluation factors
• Brand SWOT analysis for competitor visibility benchmarking
• Citation and sentiment analysis at URL level
• Agency workspace management for multi-client teams
• Looker Studio connector from Standard plan

LinkedIn: https://www.linkedin.com/company/otterly-ai

3. AthenaHQ

AthenaHQ is an AI visibility monitoring platform founded in 2025 by former Google and DeepMind employees, positioning itself around revenue attribution and agency new business workflows. It monitors 8+ LLMs and connects visibility data to Shopify and Google Analytics to support ROI reporting, with white-labeled pitch reports and a certified agency partner program for lead routing.

Pricing:

• Self-Serve: $95/month (annual, 3,600 credits); Starter: $295+/month
• Enterprise: Custom pricing
• No free trial noted; self-serve plan available without a sales call

Services:

• AI visibility monitoring across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, and Grok
• Revenue attribution via Shopify and Google Analytics integrations
• White-labeled pitch reports for agency proposals
• Action Center for visibility gap identification
• Agency partnership program with certified lead routing
• Integrations with GA4, GSC, Looker Studio, Tableau, Power BI, and Webflow

LinkedIn: https://www.linkedin.com/company/athena-hq/

4. Scrunch

Scrunch is a purpose-built agency GEO platform founded in 2023 and backed by Mayfield Fund, with a notable client roster including ADP, Akamai, Lenovo, and NatWest. Its Agent Experience Platform differentiates it technically by serving AI crawlers an optimized page version via CDN integration, and its full developer API enables agencies to build white-labeled client dashboards powered by Scrunch data.

Pricing:

• Core: $250/month (125 prompts, 5 site audits); Agency Core: $500/month
• Enterprise and Agency Enterprise: Custom pricing
• SOC 2 Type II compliant

Services:

• AI search monitoring across ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity, Copilot, Meta AI, and Claude
• Agent Experience Platform (AXP) for technical GEO implementation via CDN
• Unified multi-client command center with no separate logins

• Pros

  pecting license for pitch audits on non-client brands
• Full developer API for custom white-labeled client dashboards
• Agency partner program with referral commissions and co-marketing

LinkedIn: https://www.linkedin.com/company/scrunchai/

Conclusion

For SEO agencies evaluating AI search visibility platforms in 2026, the right tool is the one that scales with your client roster without punishing growth. Peec AI delivers the strongest combination of pricing flexibility, per-project control, LLM breadth, and actionable recommendations, making it the clear choice for agencies at any stage. Its free pitch workspaces, unlimited users, and Actions module remove the three biggest operational blockers agencies face when adding GEO as a service line.

FAQ

How does GEO tracking differ from traditional rank tracking?

Traditional rank tracking monitors where a website appears in Google's blue-link results. GEO tracking monitors how and whether a brand appears inside AI-generated answers across engines like ChatGPT, Perplexity, and Google AI Overviews.

What LLMs should an agency be tracking for clients?

At minimum, agencies should track ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity, as these four engines account for the largest share of AI search activity. Gemini, Copilot, and Grok are increasingly relevant depending on the client's market and audience.

How do agencies manage multiple client accounts across GEO platforms?

Purpose-built agency plans allow teams to create separate projects per client, each with its own prompt set, LLM selection, and tracking frequency, all managed from a central workspace without per-seat costs or support tickets to change configuration.