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Google reveals $250 per month ‘AI Ultra’ plan

Google reveals $250 per month ‘AI Ultra’ plan

July 7, 2025
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Google Unveils AI Ultra: A $250/Month Powerhouse for AI Enthusiasts

Google just dropped a bombshell for AI power users—a premium subscription called AI Ultra, priced at $249.99 per month. This isn’t just another tier; it’s a full-fledged AI powerhouse, unlocking Google’s most advanced models, including Gemini 2.5 Pro’s Deep Think mode, designed for tackling complex math, coding, and reasoning tasks.

What’s Included in AI Ultra?

  • Gemini 2.5 Pro with Deep Think – Enhanced reasoning for advanced problem-solving
  • Early access to Gemini in Chrome – AI-powered browsing, summarization, and task automation
  • Project Mariner – A cutting-edge AI assistant that can automate up to 10 tasks simultaneously (think booking flights, researching, and shopping)
  • YouTube Premium (individual plan) included – No more ads, plus offline viewing
  • 30TB of Google storage – Spread across Photos, Drive, and Gmail

Google is offering a discount for first-time subscribers.

*Google is offering a discount for first-time subscribers.*
Image: Google

Who Is This For?

If you’re a developer, researcher, or just an AI enthusiast who needs serious computing power, this plan is built for you. The Deep Think mode alone could be a game-changer for coders and data scientists, while Project Mariner promises to streamline workflows like never before.

AI Pro Gets an Upgrade Too

Not ready to drop $250 a month? Google’s $19.99 AI Pro plan just got a boost, now including:

  • Access to Flow (Google’s AI video generator)
  • Gemini in Chrome
  • Expanded usage limits

The upgraded AI Pro rolls out first in the US, with more regions coming soon.

Availability

AI Ultra is live in the US today, with plans to expand globally. If you’re all-in on AI, this might be the ultimate subscription—but at this price, it’s definitely for the power users.

Would you pay $250/month for Google’s top-tier AI? Let us know in the comments!

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Comments (10)
0/500
WillGarcía
WillGarcía April 8, 2026 at 2:00:57 PM EDT

これは結構するね!月250ドルって、普通の人なら週一回の外食とか行かないで我慢する額だよね。AIにそこまで投資する人って、プロの開発者とか研究員?それともマニアに近い人たち?普通のユーザーとしては、この価格で提供されるAPIの制限緩和や優先処理がどれだけ魅力的か分からないけど、競合他社も追随してくるのかな。Googleは本気モードに入った感じだ。

EmmaTurner
EmmaTurner March 12, 2026 at 12:00:53 PM EDT

月250ドルって…AIエンジニアでもない限り、個人で使うには高すぎない?🤔 競合他社のプランと比べて、本当にこの価格に見合う価値があるのか気になります。でも、最先端AIに簡単にアクセスできるのは確かに魅力的かも。企業向けなら需要あるかもね。

HarperGreen
HarperGreen February 27, 2026 at 1:00:35 PM EST

250 dollars par mois pour un abonnement AI ? 😳 C'est plus cher que mon loyer ! Je me demande qui sont les utilisateurs ciblés - les entreprises ou les passionnés fortunés ? L'IA devient-elle un produit de luxe ?

TimothySanchez
TimothySanchez February 4, 2026 at 3:00:39 PM EST

每月250美元?这价格可真够‘Ultra’的!Google这是奔着专业用户和中小企业去了吧。普通人用不起,但功能听起来确实强悍。很好奇那些‘最具突破性的新功能’,会不会真改变工作流。如果性能足够炸裂,对某些行业可能值回票价。

AndrewPerez
AndrewPerez December 21, 2025 at 7:30:38 AM EST

月付250美元也太高了吧😂,普通用戶根本用不起,連大公司都未必會買單… 不過文中說能整合所有Google服務,這點倒是滿吸引人的,對於重度AI開發者來說也許真有划算?但跟其他家的訂閱制一比,價格還是太硬了啦!

JonathanGreen
JonathanGreen December 19, 2025 at 1:30:45 AM EST

À 250 $ par mois, cette offre est clairement destinée aux pros ou aux entreprises ayant un budget sérieux. J'adore les fonctionnalités avancées, mais en tant qu'individu, c'est bien trop cher... Espérons qu'ils ajouteront des options avec un meilleur rapport qualité-prix à l'avenir. 😅

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