HomeGamma debuts AI image generation tools to challenge Canva and Adobe
Gamma, an AI-powered platform for creating presentations and websites, is launching a new image-generation tool designed to produce marketing assets, aiming to better compete with platforms like Canva and Adobe.
The company's new offering, Gamma Imagine, allows users to create brand-specific assets such as interactive charts, visualizations, marketing materials, social graphics, and infographics using text prompts. Gamma already offers over 100 templates that users can leverage alongside its AI tools to generate exactly the assets they need.
To support its data-driven asset generation capabilities, Gamma is integrating with tools such as ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go.
Grant Lee, Gamma's CEO and co-founder, told TechCrunch: "As we began working with many of our early users, we noticed that the presentations they wanted to create involved a wide range of graphical design needs. So we collaborated with them to develop a new set of tools that let them go well beyond the traditional presentation format."
Lee believes Gamma occupies a sweet spot between professional tools like Adobe or Figma and legacy tools like Microsoft PowerPoint.
"We believe we can serve the long tail of knowledge workers and business professionals who need to communicate visually in their jobs but lack the right tools. They often have to involve a design resource to help, and we want to create an AI-native approach that addresses their needs in this underserved middle ground," he said.
Last November, Gamma raised $68 million in a Series B round led by a16z, at a valuation of $2.1 billion. At the time, the company reported an ARR of $100 million and 70 million users. Gamma now tells TechCrunch it is approaching 100 million users.
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Gamma, an AI-powered platform for creating presentations and websites, is launching a new image-generation tool designed to produce marketing assets, aiming to better compete with platforms like Canva and Adobe.
The company's new offering, Gamma Imagine, allows users to create brand-specific assets such as interactive charts, visualizations, marketing materials, social graphics, and infographics using text prompts. Gamma already offers over 100 templates that users can leverage alongside its AI tools to generate exactly the assets they need.
To support its data-driven asset generation capabilities, Gamma is integrating with tools such as ChatGPT, Claude, Make, Zapier, Atlassian, n8n, and Superhuman Go.
Grant Lee, Gamma's CEO and co-founder, told TechCrunch: "As we began working with many of our early users, we noticed that the presentations they wanted to create involved a wide range of graphical design needs. So we collaborated with them to develop a new set of tools that let them go well beyond the traditional presentation format."
Lee believes Gamma occupies a sweet spot between professional tools like Adobe or Figma and legacy tools like Microsoft PowerPoint.
"We believe we can serve the long tail of knowledge workers and business professionals who need to communicate visually in their jobs but lack the right tools. They often have to involve a design resource to help, and we want to create an AI-native approach that addresses their needs in this underserved middle ground," he said.
Last November, Gamma raised $68 million in a Series B round led by a16z, at a valuation of $2.1 billion. At the time, the company reported an ARR of $100 million and 70 million users. Gamma now tells TechCrunch it is approaching 100 million users.
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