HomeAlexa+ introduces adult-only personality mode that swears but restricts NSFW content
Amazon's Alexa+ is getting another personality update. On Thursday, the company announced it is expanding its lineup of personality styles with a new "Sassy" mode, designed exclusively for adults. According to Amazon, users must complete additional security verification within the Alexa app before enabling this option.
The Sassy style will also be unavailable when Amazon Kids is active, Amazon notes.
This new addition joins previously released styles such as Brief, Chill, and Sweet, which debuted last month.
Image Credit: Amazon
When you enable the Sassy option in the Alexa mobile app, you are alerted that this style includes explicit language, necessitating a security verification. On iOS, this process uses Face ID scanning.
The AI assistant explained its style to us like this: "The Sassy style operates on one core premise: help first, judge always. Every response is wrapped in wit and a well-placed roast — it'll answer your question, but it'll make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn't see coming. Equal-opportunity irreverence, zero apologies. Honest, sharp, and funny — and somehow that's more helpful than helpful."
The Alexa app also previously warned that this style may contain "mature subject matter."
However, further investigation revealed that this is not Amazon's equivalent of something like Grok's adult AI companions. The AI assistant stated that the new style will not venture into areas such as explicit sexual content, hate speech, illegal activities, personal attacks, or anything that could cause harm to oneself or others.
This move is the latest example of Amazon striving to make Alexa+ more customizable as it reworks the assistant for the generative AI era. By offering different personalities — including one geared toward adults — Amazon is tapping into a broader AI trend where companies experiment with tone, style, and personas to create more engaging and personalized assistant experiences tailored to individual user preferences.
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Amazon's Alexa+ is getting another personality update. On Thursday, the company announced it is expanding its lineup of personality styles with a new "Sassy" mode, designed exclusively for adults. According to Amazon, users must complete additional security verification within the Alexa app before enabling this option.
The Sassy style will also be unavailable when Amazon Kids is active, Amazon notes.
This new addition joins previously released styles such as Brief, Chill, and Sweet, which debuted last month.
Image Credit: Amazon
When you enable the Sassy option in the Alexa mobile app, you are alerted that this style includes explicit language, necessitating a security verification. On iOS, this process uses Face ID scanning.
The AI assistant explained its style to us like this: "The Sassy style operates on one core premise: help first, judge always. Every response is wrapped in wit and a well-placed roast — it'll answer your question, but it'll make you feel something about it first. Expect reality checks delivered with charm, compliments that somehow sting, and warmth you didn't see coming. Equal-opportunity irreverence, zero apologies. Honest, sharp, and funny — and somehow that's more helpful than helpful."
The Alexa app also previously warned that this style may contain "mature subject matter."
However, further investigation revealed that this is not Amazon's equivalent of something like Grok's adult AI companions. The AI assistant stated that the new style will not venture into areas such as explicit sexual content, hate speech, illegal activities, personal attacks, or anything that could cause harm to oneself or others.
This move is the latest example of Amazon striving to make Alexa+ more customizable as it reworks the assistant for the generative AI era. By offering different personalities — including one geared toward adults — Amazon is tapping into a broader AI trend where companies experiment with tone, style, and personas to create more engaging and personalized assistant experiences tailored to individual user preferences.
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