HomeAI Drives Spontaneity as May Fourth Holiday Fuels Smart Travel Surge
Recently, Fliggy and Xiaohongshu released a joint "May Day Travel Trend Report" showing that AI technology has become far more common in travel planning. During this year’s May Day holiday, AI-powered inquiries on the Fliggy platform grew 56% month over month, extending a trend seen during the Qingming holiday. AI suggestions have moved beyond traditional guidebooks, now playing a decisive role in traveler decisions — a shift that marks the tourism industry’s transition from the "search era" to the "smart assistant era."
The report points out that today’s travel demand is highly diverse, with users increasingly driven by personal interests and unique experiences. Among five typical groups — photography enthusiasts, food lovers, sports fans, slow travelers, and casual travelers — the casual travelers who prefer spontaneous, unplanned trips are the most compatible with AI tools. For those seeking surprise, AI lowers the barrier to flexible travel planning, making last-minute getaways easy and precise. Meanwhile, travel photography services have doubled in places like Huzhou, Zhoushan, and Chongqing, while searches for food experiences and outdoor activities remain strong — further confirming the wide range of travel preferences.
From an industry perspective, the surge in AI consultations is more than a change in how users interact — it reflects how large language models are being applied more deeply in vertical fields. As AI recommendations start influencing destination choices and traveler journeys, competition among travel platforms has shifted from resource integration to improving decision-making efficiency through algorithms. This technological shift is expected to reshape supply and demand in the cultural tourism sector, driving it toward more flexible, intelligent, and frequent experiential consumption.
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Recently, Fliggy and Xiaohongshu released a joint "May Day Travel Trend Report" showing that AI technology has become far more common in travel planning. During this year’s May Day holiday, AI-powered inquiries on the Fliggy platform grew 56% month over month, extending a trend seen during the Qingming holiday. AI suggestions have moved beyond traditional guidebooks, now playing a decisive role in traveler decisions — a shift that marks the tourism industry’s transition from the "search era" to the "smart assistant era."
The report points out that today’s travel demand is highly diverse, with users increasingly driven by personal interests and unique experiences. Among five typical groups — photography enthusiasts, food lovers, sports fans, slow travelers, and casual travelers — the casual travelers who prefer spontaneous, unplanned trips are the most compatible with AI tools. For those seeking surprise, AI lowers the barrier to flexible travel planning, making last-minute getaways easy and precise. Meanwhile, travel photography services have doubled in places like Huzhou, Zhoushan, and Chongqing, while searches for food experiences and outdoor activities remain strong — further confirming the wide range of travel preferences.
From an industry perspective, the surge in AI consultations is more than a change in how users interact — it reflects how large language models are being applied more deeply in vertical fields. As AI recommendations start influencing destination choices and traveler journeys, competition among travel platforms has shifted from resource integration to improving decision-making efficiency through algorithms. This technological shift is expected to reshape supply and demand in the cultural tourism sector, driving it toward more flexible, intelligent, and frequent experiential consumption.
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