HomeAdobe acquires Topaz Labs, developer of image and video enhancement tools
Adobe announced Thursday it is acquiring Topaz Labs, a company known for its AI models that enhance videos and images. The acquisition will integrate Topaz Labs into Adobe's creative business.
Topaz Labs, which won an Emmy last year for its production technology, has been operating for over two decades, developing tools for video and image enhancement. In recent years, it launched its own AI models: Astra for video upscaling and Wonder for image retouching and enhancement. The startup also created technology that makes it easier to run large video models on consumer-grade GPUs.
Adobe, which already includes some of Topaz's tools in its Creative Cloud suite, said it will integrate Topaz's models into its Firefly AI app and other parts of its image and video editing suites. Adobe added that Topaz's products will remain available as standalone services through its website.
Deepa Subramaniam, vice president of product marketing for Creative Cloud at Adobe, said professionals looking to blend real-life footage with AI-generated clips can use Topaz's products for tasks such as sharpening details, reducing noise, or restoring archival footage.
“Topaz Labs has deep expertise in optimizing large, complex AI models to run directly on device, a capability that enables Adobe to deliver faster, more responsive experiences for customers and make advanced AI more accessible and cost-effective for creative professionals. In addition, Topaz Labs is trusted by professionals of all creative crafts – from designers and video professionals to photographers and enterprise creative teams,” Subramaniam said in an emailed statement.
Adobe faces fierce competition from Canva and DaVinci Resolve owner Blackmagic Design in the image and video editing market. The company has been integrating AI across its apps and launched an AI-focused media editing studio with Firefly. By acquiring startups like Topaz Labs, Adobe aims to prevent users from switching to other software for video editing and enhancements, encouraging them to stay within its ecosystem.
Adobe said the transaction is expected to close in the second half of 2026.
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Adobe announced Thursday it is acquiring Topaz Labs, a company known for its AI models that enhance videos and images. The acquisition will integrate Topaz Labs into Adobe's creative business.
Topaz Labs, which won an Emmy last year for its production technology, has been operating for over two decades, developing tools for video and image enhancement. In recent years, it launched its own AI models: Astra for video upscaling and Wonder for image retouching and enhancement. The startup also created technology that makes it easier to run large video models on consumer-grade GPUs.
Adobe, which already includes some of Topaz's tools in its Creative Cloud suite, said it will integrate Topaz's models into its Firefly AI app and other parts of its image and video editing suites. Adobe added that Topaz's products will remain available as standalone services through its website.
Deepa Subramaniam, vice president of product marketing for Creative Cloud at Adobe, said professionals looking to blend real-life footage with AI-generated clips can use Topaz's products for tasks such as sharpening details, reducing noise, or restoring archival footage.
“Topaz Labs has deep expertise in optimizing large, complex AI models to run directly on device, a capability that enables Adobe to deliver faster, more responsive experiences for customers and make advanced AI more accessible and cost-effective for creative professionals. In addition, Topaz Labs is trusted by professionals of all creative crafts – from designers and video professionals to photographers and enterprise creative teams,” Subramaniam said in an emailed statement.
Adobe faces fierce competition from Canva and DaVinci Resolve owner Blackmagic Design in the image and video editing market. The company has been integrating AI across its apps and launched an AI-focused media editing studio with Firefly. By acquiring startups like Topaz Labs, Adobe aims to prevent users from switching to other software for video editing and enhancements, encouraging them to stay within its ecosystem.
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