9 Business Leaders Share Insights on Google AI's Potential

It's truly astonishing to see how quickly generative AI has been embraced by businesses. In my years in the industry, I've rarely witnessed such a rapid uptake. This week's Google Cloud Next event in Las Vegas is a testament to this phenomenon. The venue has been buzzing with thousands of customers and partners eager to showcase their innovative AI projects and explore the latest from Google, including Google Agentspace, Gemini 2.5, Imagen 3, Veo 2, new TPU chips, and the Customer Engagement Suite.

To give you a taste of the exciting developments, here are some highlights from nine business leaders who made major announcements at Cloud Next 25. For a deeper dive into the possibilities, don't miss our updated list of over 600 real-world AI use cases.

NVIDIA

What they did: Google Cloud and NVIDIA have significantly expanded their partnership, introducing a range of Gemini models powered by NVIDIA's new Blackwell compute platform. This setup is designed for on-premises data centers and other secure environments, addressing the needs of highly regulated industries and regions with strict digital sovereignty rules. The new offering, Google Distributed Cloud with Gemini and NVIDIA, bridges the gap for those who can't use public cloud services.

What they’re saying: “Every industry, every company, every country wants to tap into AI. But it has to be secure and confidential. Today, we're unveiling something truly groundbreaking—Google Distributed Cloud with Gemini and NVIDIA will bring cutting-edge AI to regulated sectors and countries. If you can't come to the cloud, Google Cloud will bring AI to you.” — Jensen Huang, co-founder and CEO of NVIDIA, during the Next 25 keynote.

Sphere + The Wizard of Oz

What they did: Sphere Entertainment, in collaboration with Google DeepMind, Google Cloud, and Hollywood's Magnopus, has brought "The Wizard of Oz" to life in a spectacular way on the 160,000-square-foot interior screen at Sphere. Using innovative engineering and AI, they've enhanced the resolution of the 1939 film, expanded backgrounds, and even filled in character performances, achieving details beyond the reach of traditional CGI.

What they’re saying: “We chose content that would highlight the venue's capabilities. My hope is that we continue to explore new ways to create such content, bringing past performances to life in today's world.” — James Dolan, CEO of Sphere Entertainment and Madison Square Garden, in a Next 25 video.

L’Oréal

What they did: L’Oréal is leveraging Google's Imagen 3, Veo 2, and Gemini models in their CREAITECH lab to revolutionize marketing content creation. This platform allows L’Oréal’s teams to boost creativity and streamline production, with the caveat that images of people are not generated for advertising to preserve the essence of human beauty.

What they’re saying: “AI is a major accelerator for our marketing teams. It’s now easier to bring ideas to life, generate new concepts, create storyboards, or test product packaging in various settings. This helps us communicate a clearer vision and save time on revisions.” — Thomas Alves Machado, Gen AI Global Content Director at L'Oréal Groupe, in an interview.

Reddit

What they did: Reddit has launched Reddit Answers, a new conversation platform powered by generative AI using Gemini and Vertex AI, which draws from Reddit’s vast repository of user-generated content.

What they’re saying: “We aimed to create a search product powered by AI yet rooted in the real conversations and perspectives on Reddit. It offers AI-driven insights based on actual posts and discussions, reflecting genuine human opinions rather than fabricating new ones.” — Pali Bhat, chief product officer at Reddit, in a video message during the Next 25 keynote.

Intuit

What they did: In the 2023 tax year, TurboTax on Intuit’s platform processed 44 million U.S. tax returns and facilitated $107 billion in refunds using their Generative AI Operating System (GenOS). This year, they’ve integrated Google Cloud’s Doc AI and Gemini models into GenOS to enhance the "done-for-you" autofill feature for the 10 most common U.S. tax forms, improving both speed and accuracy.

What they’re saying: “This tax season, we're fulfilling our promise to TurboTax customers by doing the hard work for them. It showcases how we're using Intuit’s AI, data, and tax expertise, alongside Google's Doc AI and Gemini, on our GenOS to deliver scalable, breakthrough experiences.” — Alex Balazs, Intuit’s Chief Technology Officer, in a news release.

Papa John’s

What they did: Papa John’s is utilizing Google Cloud services like BigQuery, Vertex AI, and Gemini models to develop predictive tools that anticipate customer orders within their app, enhance their loyalty program, and offer more personalized marketing. They're also planning to introduce an AI-powered chatbot for order management.

What they’re saying: "Our collaboration with Google Cloud allows us to elevate personalization. We're not just responding to orders; we're anticipating needs and providing tailored recommendations and offers. It's about creating a personalized, joyful pizza experience that fosters lasting loyalty." — Todd Penegor, President and CEO of Papa Johns, in a press release.

Samsung Electronics

What they did: This summer, Samsung's Ballie smart home robot will start arriving at homes. More than just a mobile projector, camera, and smart speaker, Ballie uses Gemini models and other Google services to engage in natural conversations and respond to text prompts, helping with tasks like pet monitoring, adjusting home settings, and managing calls.

What they’re saying: “Our partnership with Google Cloud is redefining AI's role in the home. By combining Gemini’s multimodal reasoning with Samsung’s AI in Ballie, we’re unlocking a new era of personalized AI companionship that interacts dynamically and meaningfully with users.” — Yongjae Kim, executive vice president of the Visual Display Business at Samsung Electronics, in a release.

Deutsche Bank

What they did: Deutsche Bank has developed DB Lumina, an AI-powered research tool that speeds up the creation of financial research reports and notes. What used to take hours or days now takes minutes, crucial for keeping pace with fast-moving markets, while maintaining strict data privacy standards.

What they’re saying: “Our partnership with Google Cloud has led to a real breakthrough, and we're just getting started. We envision generative AI becoming part of every process, simplifying work for our employees and meeting our clients' evolving needs.” — Christian Sewing, Deutsche Bank’s CEO, in a video presentation during Next 25.

Seattle Children’s Hospital

What they did: Seattle Children’s Hospital, after a decade of collaboration with healthcare providers and scholars, has developed a comprehensive clinical effectiveness program with over 70 clinical standard pathways (CSWs). Now, they're partnering with Google Cloud to introduce Pathway Assistant, an AI-powered agent with a conversational interface that synthesizes information from CSWs to aid clinicians in making informed, accurate decisions quickly.

What they’re saying: "We're dedicated to providing our healthcare providers with the most advanced tools to improve their decision-making. This AI agent is a significant step forward, allowing our team to fully leverage CSWs and deliver top-quality care to our patients." — Clara Lin, MD, vice president and chief medical information officer at Seattle Children's, in a news release.