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Dragon Year Gala Generates 1.9 Billion Interactions as Doubao Fuels Real-Time Creative Milestone for 2026
The 2026 Spring Festival Gala by the General Station marked a historic moment with its first mass, real-time interactive experience powered by AI. Douyin's Toutiao served as the core platform, facilitating a record-breaking 1.9 billion AI interactions that day. The standout "Toutiao New Year" campaign alone enabled users to create over 50 million festive profile pictures and 100 million New Year's greetings. AI-generated imagery and digital well-wishes became a new way for people to celebrate the Year of the Horse.
This interactive surge was evident in the data. ByteDance reported that at 9:46 PM on Lunar New Year's Eve, following the host's announcement for the second round of Toutiao interaction, the Toutiao large model hit its computing peak. It processed 63.3 billion tokens per minute in reasoning throughput, setting a new benchmark. As the exclusive AI cloud partner for the Gala, ByteDance's Volcano Engine ensured stable and smooth interactions for millions of users through flexible computing resource allocation and deep system optimizations.
Beyond mass participation, Toutiao's AI was deeply woven into the Gala's visual production. The globally popular video generation model, Seedance 2.0, powered several programs even before its official launch. For the performance "Riding the Wind Song," the model meticulously replicated the brushstrokes and ink textures of national treasure-level paintings, using complex motion and camera work to bring the galloping horses to life with vibrant energy. In "Celebrating the Flower Goddess," Seedance 2.0's exceptional attention to detail crafted a unique visual spectacle for each performer, realizing a vision of "one person per month, one scene per person, one flower per state, one view per flower." Through an innovative "AI-generated imagery and stage expansion" model, it established a new narrative structure for audio-visual storytelling on stage.
From supporting massive interactions with robust computing power to driving creative innovations in stagecraft, Toutiao and Volcano Engine achieved a profound integration of technology with the Spring Festival Gala. They revitalized traditional New Year customs with technological power, helping bring AI into the family gatherings of millions.
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AIがリアルタイムで19億回もインタラクションを生み出すって、すごい数字ですね。でも、これって本当に「創造的」なのかな？単なるボタン連打や自動応答も含まれてそうで、ちょっと疑問。次は質も測れる指標が出てくると面白いかも。🎇
The 2026 Spring Festival Gala by the General Station marked a historic moment with its first mass, real-time interactive experience powered by AI. Douyin's Toutiao served as the core platform, facilitating a record-breaking 1.9 billion AI interactions that day. The standout "Toutiao New Year" campaign alone enabled users to create over 50 million festive profile pictures and 100 million New Year's greetings. AI-generated imagery and digital well-wishes became a new way for people to celebrate the Year of the Horse.
This interactive surge was evident in the data. ByteDance reported that at 9:46 PM on Lunar New Year's Eve, following the host's announcement for the second round of Toutiao interaction, the Toutiao large model hit its computing peak. It processed 63.3 billion tokens per minute in reasoning throughput, setting a new benchmark. As the exclusive AI cloud partner for the Gala, ByteDance's Volcano Engine ensured stable and smooth interactions for millions of users through flexible computing resource allocation and deep system optimizations.
Beyond mass participation, Toutiao's AI was deeply woven into the Gala's visual production. The globally popular video generation model, Seedance 2.0, powered several programs even before its official launch. For the performance "Riding the Wind Song," the model meticulously replicated the brushstrokes and ink textures of national treasure-level paintings, using complex motion and camera work to bring the galloping horses to life with vibrant energy. In "Celebrating the Flower Goddess," Seedance 2.0's exceptional attention to detail crafted a unique visual spectacle for each performer, realizing a vision of "one person per month, one scene per person, one flower per state, one view per flower." Through an innovative "AI-generated imagery and stage expansion" model, it established a new narrative structure for audio-visual storytelling on stage.
From supporting massive interactions with robust computing power to driving creative innovations in stagecraft, Toutiao and Volcano Engine achieved a profound integration of technology with the Spring Festival Gala. They revitalized traditional New Year customs with technological power, helping bring AI into the family gatherings of millions.
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AIがリアルタイムで19億回もインタラクションを生み出すって、すごい数字ですね。でも、これって本当に「創造的」なのかな？単なるボタン連打や自動応答も含まれてそうで、ちょっと疑問。次は質も測れる指標が出てくると面白いかも。🎇
