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为CEO生成应对产品召回的危机公关演讲稿,强调透明度与责任感。
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Act as a senior corporate communications consultant and draft a crisis public relations speech for the CEO of an electric vehicle manufacturer. The context is a mandatory recall of their latest model due to battery overheating issues, with significant social media backlash. The speech must include a sincere apology to affected owners, a brief and transparent explanation of the technical fault, a clear timeline for remedial actions, and a reaffirmation of the company's commitment to safety. The tone should be calm, sincere, and empathetic, avoiding legalistic deflection of blame, focusing instead on rebuilding public trust and demonstrating corporate responsibility.
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你是一位资深企业传播顾问,请为一家电动汽车制造商的CEO撰写一份面向公众的危机公关演讲稿。背景是该公司最新车型因电池过热问题被强制召回,社交媒体上舆论压力巨大。演讲稿需包含对受影响车主的真诚道歉、对技术故障原因的简要且透明的解释、具体的补救措施时间表以及重申公司对安全承诺的坚定立场。语气应沉稳、诚恳且富有同理心,避免使用推卸责任的法律术语,重点在于重建公众信任并展示企业的担当。
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