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Discours de crise PDG

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Débat/Discours

Générer un discours de relations publiques de crise pour un PDG abordant un rappel de produit, en mettant l'accent sur la transparence et la responsabilité.

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Act as a senior corporate communications consultant and draft a three-minute crisis public relations speech for the CEO of a major tech company. The context is that their latest smartwatch has been reported to have battery overheating issues causing injuries to some users. The speech must address global media and the public with a tone that is sincere, resolute, and empathetic, avoiding any language that shifts blame. It should include a heartfelt apology to victims, a concrete commitment to an immediate product recall, transparent arrangements for an independent third-party investigation, and a long-term vision for rebuilding user trust. Ensure the language is natural and fluent, fitting the persona of a top executive, and output only the speech text without additional commentary.

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Agissez en tant que consultant senior en communication d'entreprise et rédigez un discours de relations publiques de crise d'environ trois minutes pour le PDG d'une grande entreprise technologique. Le contexte est que leur dernière montre intelligente a été signalée pour des problèmes de surchauffe de batterie causant des blessures à certains utilisateurs. Le discours doit s'adresser aux médias mondiaux et au public avec un ton sincère, résolu et empathique, évitant tout langage qui transfère la responsabilité. Il devrait inclure des excuses sincères aux victimes, un engagement concret pour un rappel immédiat du produit, des arrangements transparents pour une enquête indépendante par un tiers, et une vision à long terme pour reconstruire la confiance des utilisateurs. Assurez-vous que le langage est naturel et fluide, correspondant au persona d'un dirigeant de haut niveau, et ne produisez que le texte du discours sans commentaires supplémentaires.

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