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为CEO生成应对产品召回的危机公关演讲稿,强调透明度与责任感。
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Please draft a crisis public relations speech for the CEO of a well-known technology company, set against the backdrop of negative news regarding their latest smartwatch being reported to cause minor burns due to battery overheating. The speech must include a sincere apology to affected users, a brief technical explanation of the issue (avoiding overly jargon-heavy language), the company's immediate recall measures and full refund plan, and a commitment to strengthening quality control in the future. The tone should be calm, sincere, and empathetic, aiming to rebuild public trust while avoiding blame-shifting or legally defensive phrasing. The total word count should be around 800 words, suitable for a three-minute oral presentation.
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请为一家知名科技公司的CEO撰写一份面向公众的危机公关演讲稿,背景是公司最新款智能手表被曝出电池过热导致轻微烫伤用户的负面新闻。演讲稿需包含对受影响用户的真诚道歉、对问题原因的简要技术解释(避免过度专业术语)、公司立即采取的召回措施及全额退款方案,以及未来加强质量控制的承诺。语气应沉稳、诚恳且富有同理心,旨在重建公众信任,避免推卸责任或法律防御性措辞,总字数控制在800字左右,适合3分钟口头陈述。
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