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MarkScott
MarkScott
October 13, 2026

MiniMax launched its first official flagship store on Tmall ahead of the 2026 Double 11, offering M Plan subscriptions including Go, Explore, and Build tiers. This move aligns with a broader trend of AI manufacturers like Zhipu, Kimi, and DeepSeek entering e-commerce platforms to distribute model services. By lowering usage thresholds and providing direct purchasing channels, these companies are expanding their reach to personal users and exploring new commercialization paths for large language models in the mass consumer market.

MiniMax launched its first official flagship store on Tmall ahead of the 2026 Double 11, offering M Plan subscriptions including Go, Explore, and Build tiers. This move aligns with a broader trend of AI manufacturers like Zhipu, Kimi, and DeepSeek entering e-commerce platforms to distribute model services. By lowering usage thresholds and providing direct purchasing channels, these companies are expanding their reach to personal users and exploring new commercialization paths for large language models in the mass consumer market.
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